Key Moments:
- Yaspa has introduced a refreshed brand identity reflecting its transformation into a global payments intelligence platform.
- The company secured a $12 million funding round led by Discerning Capital and established a new US entity in Atlanta, Georgia.
- Yaspa grew its team from 15 to 70 employees over the past 18 months and opened a tech hub in Leeds, UK.
Strategic Brand Transformation
Yaspa, an award-winning fintech focused on iGaming payments and identity solutions, has unveiled a new brand identity designed to showcase its growing global ambitions. The updated visual identity features a streamlined design that emphasizes simplicity and the importance of human connection in the payments space. With changes to the logo, color palette, and overall design system, Yaspa seeks to convey transparency, confidence, and the strong momentum behind its innovations.
Business Growth and Investment
This rebranding follows a notable period of expansion for Yaspa. Over the past 18 months, the company increased its workforce from 15 to 70 employees. Yaspa also completed a $12 million investment round, with Discerning Capital leading the funding. To further accelerate its international reach, the company established a US entity based in Atlanta, Georgia. Additionally, Yaspa opened a new technology hub in Leeds, UK, this August.
| Milestone | Details |
|---|---|
| Employee Growth | From 15 to 70 employees in 18 months |
| Funding Round | $12 million led by Discerning Capital |
| US Expansion | New entity established in Atlanta, Georgia |
| New Technology Hub | Leeds, UK (opened in August) |
Comments from Leadership
Kate Marsden, Chief Marketing Officer at Yaspa, commented:
“Our new brand is a statement of intent. It reflects who we’ve become — a confident, connected and truly intelligent business that’s growing fast and taking our technology to new markets. We have created an identity that captures both the strength of our product and the clarity of our purpose — to help businesses make better decisions through smarter payments.
Payments can be complex, but our goal is to make them feel effortless. Every element of our new look has been designed to communicate that sense of ease and intelligence. The identity is modern and approachable, because trust and transparency sit at the heart of what we do.
As we scale into new regions, we want a brand that travels well and one that feels as relevant in Las Vegas as it does in London. The rebrand is a fresh chapter for Yaspa, but our focus remains the same: making instant payments personal.”
- Author
Daniel Williams
