Key Moments:
- Blueprint Gaming™ has entered into a partnership with Veikkaus, the Finnish state lottery.
- Players in Finland gain access to Blueprint’s complete game library, including branded and franchise titles.
- Veikkaus operates over 1,200 iGaming professionals with a strong focus on responsible gaming.
Blueprint Gaming Strengthens European Market Position
Blueprint Gaming™ has extended its European presence by forging a partnership with Veikkaus, the state-run gambling operator in Finland. This development allows Finnish players to access Blueprint’s full collection, including popular branded releases such as Rick and Morty™: Strike Back, The Flintstones™, and ted™ Afterparty. Signature offerings like King Kong and Fishin’ Frenzy franchises are also included in the lineup.
Veikkaus Broadens Its Game Portfolio
Veikkaus, supported by a workforce of over 1,200 iGaming experts and emphasizing responsible gambling, oversees all regulated gaming within Finland, covering lottery, casino, and sports betting segments. The addition of Blueprint’s extensive suite of feature-rich games enhances Veikkaus’ already diverse catalog, featuring engaging visuals, mechanics focused on player retention, and immersive gameplay experiences.
Blueprint Gaming’s Strategic Expansion
With this latest agreement, Blueprint Gaming demonstrates its pursuit of growth in forward-looking global markets, delivering its expanding suite of games to a new audience in Finland.
Official Statement
Samuel Haggblom, Director of Key Accounts at Blueprint Gaming™, said: “We are thrilled to join forces with Veikkaus, one of Europe’s most respected and responsible state-owned operators, in a move that significantly strengthens our presence across the continent.
“Finland continues to stand as an exciting opportunity for Blueprint, and through this collaboration, we are bringing our market-leading portfolio, from much-loved franchises to our latest innovations, to a whole new audience of players.”
| Company | Role | Key Highlights |
|---|---|---|
| Blueprint Gaming™ | Game Provider | Full portfolio added to Veikkaus platform, including branded and franchise titles |
| Veikkaus | State Lottery Operator | Manages gambling in Finland, employs over 1,200 iGaming professionals, prioritizes responsible gaming |
- Author
Daniel Williams
