Key Moments:
- Fish & Chips launched as a new slot studio inspired by British culture
- The company has joined the YGG Masters program with Yggdrasil as its distributor
- Fish & Chips’ first games are expected to go live in January 2026
New Studio Launches with British Flavor
Fish & Chips has officially debuted in the iGaming space, positioning itself with a distinct focus on British entertainment. The studio’s creative approach is centered on three values: Britishness, Levity, and Nostalgia. Through these, Fish & Chips seeks to provide slot games that blend classic appeal with witty narratives and lighthearted visuals, promising an experience reminiscent of traditional pub nights.
Partnership with YGG Masters
Expanding its reach on a global level, Fish & Chips has joined the YGG Masters platform. Yggdrasil will act as the studio’s key distribution partner, enabling wide market access. In addition, Fish & Chips will take part in the initial rollout of Yggdrasil’s Game in a Box™ platform. This new technology is designed to simplify the process of developing, testing, and launching slot titles efficiently.
Upcoming Release Timeline
The initial batch of games from Fish & Chips is scheduled for release in January 2026, signaling the beginning of its engagement with slot enthusiasts worldwide.
Voices from the Partnership
The Fish & Chips marketing team commented:
“Fish & Chips was born from the belief that slots should be fun and feel familiar. We wanted to make games that feel instantly recognisable and the kind you play with a smile.
Joining the YGG Masters program allows us to share that feeling with players around the world, while Game in a Box gives us the tools to do it smarter and faster than ever.”
Zoe Bird, Head of YGG Masters, said:
“We welcome Fish & Chips to the YGG Masters family; being the first ever studio to adopt our new, groundbreaking technology, Game in a Box, as the fastest way to enter the market. A collaboration that we take as another vote of confidence — from conception to go-live in one month. We are certain that their titles will resonate with a wide player demographic.”
| Company | Program | Technology | First Titles Release |
|---|---|---|---|
| Fish & Chips | YGG Masters | Game in a Box™ | January 2026 |
- Author
Daniel Williams
