Key Moments:
- Optimove and Hybrid Interaction have extended their collaboration to deliver improved marketing orchestration for iGaming and sportsbook operators
- The partnership aims to accelerate campaign deployment, deepen testing, and provide measurable uplift in customer engagement
- Operators gain access to a blend of predictive AI, tailored CRM services, and real-time performance measurement tools
Strategic Partnership for the iGaming Sector
Optimove, recognized for its marketing orchestration and player engagement platform in the iGaming and sports betting space, has revealed an expansion of its collaboration with Hybrid Interaction, a CRM and gamification specialist agency dedicated to iGaming.
This joint effort is structured to empower operators with more precise measurement of incremental value, enable ongoing optimization, and speed up the process of campaign launches. Leveraging Optimove’s multichannel orchestration together with Hybrid Interaction’s CRM know-how, the companies provide operators with a pathway toward more effective and measurable marketing initiatives.
Voices from Industry Leaders
Adi Dagan, Senior Director of Partnerships at Optimove, said:
“Operators need throughput, not just tools. By partnering with Hybrid Interaction, we’re making it easier to go from audience insight to on-brand creative to optimized journeys in one motion—measured with lift by default.”
“This is about executing more high-quality campaigns, with fewer handoffs and stronger governance, especially in peak moments.”
Shahar Attias, CEO of Hybrid Interaction, stated: “Since 2007, Hybrid Interaction’s mission has been simple: help operators win conversion, retention, and VIP with practical, data-driven CRM,” said Shahar Attias, CEO of Hybrid Interaction. “Together with Optimove’s Positionless Marketing platform, operators can execute programs faster, keep testing always-on, and prove what actually moves the needle.”
Core Advantages for Operators
| Benefit | Description |
|---|---|
| Faster Time-to-Impact | With Optimove’s Positionless Marketing Platform and OptiGenie, operators can anticipate player needs, personalize experiences, and leverage AI for immediate results. |
| Ongoing Optimization | Hybrid Interaction facilitates extensive testing and delivers guidance through prescriptive tools and agentic assistants. |
| Default Measurement | Campaigns employ multi-touch attribution and in-built holdouts, delivering credible insight into incremental impact. |
| Sector-Specific Knowledge | Hybrid Interaction offers industry-focused consultants and managed programs, addressing gamification, VIP engagement, and retention strategies. |
Commitment to Performance and Growth
The broadened collaboration signifies a shared commitment between Optimove and Hybrid Interaction to enhancing operator CRM, deepening player relationships, and promoting sustained business growth within the iGaming industry.
- Author
Daniel Williams
