Key Moments:
- BetConstruct has received the Innovative Sportsbook Solution of the Year award at the SiGMA Central Europe Awards 2025
- The Loya platform is recognized for enabling anonymous loyalty programs without complex registration in retail betting
- Loya provides a centralized back-office for operators to design custom loyalty structures and analyze player behavior
Industry Recognition for Innovation
BetConstruct has secured the Innovative Sportsbook Solution of the Year accolade at the SiGMA Central Europe Awards 2025. The achievement underscores BetConstruct’s dedication to enhancing retail betting, delivering advanced solutions that drive measurable value for operators in the sector.
Introducing Loya – Anonymous Loyalty for Retail Betting
This recognition is attributed to the success of Loya: The Ultimate Loyalty Solution for Retail Betting, which is now integrated into the BetConstruct Land-Based Solution. Loya addresses a key challenge facing retail operations: establishing sustained player engagement while preserving a seamless shop environment.
Loya is the first platform in the industry to enable rewards programs without necessitating complex player registrations. Through its Anonymous Loyalty model, Loya allows operators to foster repeat visits and build customer relationships without altering the familiar walk-in retail experience.
Benefits for Players and Operators
Players interact with Loya using a mobile application that guides them through their personal journey. The app allows users to monitor points, see their status, and pursue rewards tailored to their activity. Points can be earned from betting and participation in operator-led campaigns, and the in-app Loya Shop makes it easy to exchange points for merchandise or betting benefits, incentivizing ongoing involvement.
From an operational perspective, the centralized Loya back-office functions as the control center for loyalty program management. Operators have tools to design loyalty structures aligned with their strategic goals, build custom program tiers, and set parameters for how points and rewards are distributed. Targeted campaigns can focus player activity on chosen sports, important betting events, or high-margin markets. The platform’s analytics dashboard delivers comprehensive insight into player behavior, supporting data-driven decisions and effective long-term planning.
Strengthening Retail Betting Through Collaboration
The award signifies the productive collaboration between BetConstruct teams and their partners, resulting in the successful development and deployment of Loya. By integrating this innovative offering, BetConstruct reinforces its position in the retail betting market while demonstrating an ongoing commitment to bringing practical, business-sustaining solutions to the industry.
| Feature | Benefit |
|---|---|
| Anonymous Loyalty | No complex registration required; preserves walk-in experience |
| Loya Mobile Application | Tracks player points and status; facilitates reward redemption |
| Centralized Back-Office | Custom program design, targeted campaigns, analytics dashboard |
- Author
Daniel Williams
