Key Moments:
- The Mill Adventure (TMA) named Bjørnar Heggernes as its new Chief Commercial Officer
- TMA has recently achieved platform homologation in Portugal as part of its local licensing journey
- TMA is expecting to expand its regulated market reach to Finland following planned licensing in 2026
Leadership Appointment Signals Growth Ambitions
The Mill Adventure, a provider of iGaming platforms for regulated markets, has announced the placement of Bjørnar Heggernes as its Chief Commercial Officer. This leadership appointment highlights the company’s drive to accelerate business growth and solidify its position as a dependable global partner.
Heggernes’ Background and New Responsibilities
Bjørnar Heggernes brings over ten years of industry experience to his new role, including previous positions as Head of Gaming and Commercial Director at The Mill Adventure. His background features key roles in marketing and product development within the iGaming sector. As CCO, he will spearhead TMA’s international commercial strategy, focusing on deepening client engagement and identifying expansion opportunities in crucial regulated markets.
Regulated Markets and Expansion Efforts
The Mill Adventure currently enables operator partners in Portugal, Malta, Germany, Ontario (Canada), Netherlands, Austria, Sweden, and Estonia. Finland is poised to become the next market, with licensing efforts planned for 2026. Heggernes’ promotion coincides with the company’s recent achievement in securing platform homologation in Portugal, marking a significant milestone in TMA’s local licensing process.
Innovative Solutions and Recent Company Developments
Headquartered in Malta, The Mill Adventure is recognized for its technology-driven, compliance-focused, and collaborative approach. Its offerings include SmartLobbies, an artificial intelligence-powered automated casino lobby manager, and Betpool, allowing users to pool funds for a collective casino, live casino, or sportsbook experience.
Executive Perspectives
Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said:
“I am genuinely excited to step into the Chief Commercial Officer role at The Mill Adventure. Having worked across both operator and platform environments, I have seen firsthand what drives sustainable growth in regulated markets. My focus now is to translate that experience into clear commercial outcomes as we continue to expand TMA’s presence globally.
What sets this company apart is its people. The depth of talent and technical expertise across the team creates real momentum. Together, we are building platform solutions that combine innovation with the highest standards of compliance, security and reliability, creating long-term value for our partners.”
Dario Arruda, Co-founder and CEO at The Mill Adventure, said:
“We are extremely pleased to announce Bjørnar as our new Chief Commercial Officer, a key role in shaping the next phase of The Mill Adventure’s growth.
His deep understanding of the industry and proven ability to deliver commercial results make him ideally suited to lead our expansion across regulated markets. Bjørnar has already made a significant impact within the company, and his strategic mindset and leadership will be instrumental as we continue to scale our global operations.”
Markets Served and Product Innovations
| Markets Currently Served | Upcoming Market | Key Innovations |
|---|---|---|
| Portugal, Malta, Germany, Ontario (Canada), Netherlands, Austria, Sweden, Estonia | Finland (licensing efforts in 2026) | SmartLobbies, Betpool |
- Author
Daniel Williams
