Key Moments:
- Flashscore reached over 155 million monthly active users and surpassed 400 million app downloads in October
- Acquisition of BeSoccer contributed more than 30 million users to Flashscore’s global audience
- Flashscore and BeSoccer achieved a single-day high of 48.5 million users during El Clásico
Impressive User Growth Drives Platform Leadership
Flashscore has solidified its position as a dominant force in the sports media industry after achieving a new milestone of over 155 million monthly active users and more than 400 million app downloads. This surge in audience growth was propelled in part by the integration of BeSoccer into the Flashscore portfolio.
During October, Flashscore and BeSoccer together reached a single-day record of 48.5 million users. These figures underscore both brands’ strengths in delivering real-time sports coverage and data, reflecting the increasing appetite among fans for reliable match updates.
Strengthened by Strategic Acquisitions
Flashscore is the flagship platform of Livesport, which was established in 2006 by Martin Hájek and Jiří Mareš in Prague. Over recent years, Livesport has expanded its influence through acquisitions such as BeSoccer, Soccerway, and Tribal Football. BeSoccer alone added over 30 million users, significantly reinforcing Flashscore’s presence in major football markets.
Flashscore CEO Pavel Krbec commented: “All our investments in modern technology and product portfolio, as well as our daily work, are directed toward a single goal: delivering key sports information to fans around the world at the moment it matters most.
“Surpassing the 155 million monthly user milestone has shown that our vision delivers tangible results and I’m confident that in the year ahead, we will raise the bar even higher.”
Ana Chapado, CEO of BeSoccer, added: “One year under one umbrella with Flashscore reflects both the strength of our football-focused platform and the power of joining forces with a global leader. Together, we’re building something truly special for football fans around the world.”
Global Audience Engagement and Platform Reach
Flashscore’s platform predominantly serves football enthusiasts, who constitute over 65% of its user base. Tennis and basketball follow, representing 10% and 9% of the audience, respectively. The largest concentration of users is found in countries traditionally strong in football, including Brazil, Italy, France, the UK, Poland, and Germany. In addition, regions like Nigeria and the United States are experiencing notable audience growth.
Record Traffic Spurred by El Clásico
On October 26, Flashscore and BeSoccer reached a combined 48.5 million users and generated 2.58 billion views, largely due to heightened interest during El Clásico as Real Madrid faced Barcelona in La Liga. This particular match attracted 14.7 million viewers on Flashscore’s platform, making it the second most-watched game in the company’s history.
Krbec said: “When the El Clásico was approaching, we saw it as an opportunity for Flashscore to shine. That’s exactly what happened – 14.7 million people followed the match on our platform, making it the second most-watched game in our history.”
Audience Composition by Sport
| Sport | User Percentage |
|---|---|
| Football | 65% |
| Tennis | 10% |
| Basketball | 9% |
Conclusion
Flashscore’s latest achievements reflect its ongoing commitment to delivering top-tier live sports content and its ability to attract and retain a vast, global user base through strategic growth initiatives and timely coverage of high-demand sporting events.
- Author
Daniel Williams
