Key Moments:
- Ciaran Lacey has been named Chief Technology Officer, set to join the executive team in October 2025.
- Lacey will play a central role in the rollout of Xtremepush’s new Agentic AI solution, currently in beta testing.
- Co-founder Kevin Collins has transitioned from Chief Technology Officer to Chief Operating Officer.
Leadership Transition Fuels Growth Strategy
Xtremepush is recognized for its AI-powered CRM, gamification, and loyalty marketing platforms. The company has now taken a pivotal step by hiring Ciaran Lacey as its incoming Chief Technology Officer. Lacey will begin his role in October 2025. He will drive the company’s expansion into unexplored markets and new industry verticals. He will also ensure strong technical and operational execution.
Meanwhile, Lacey will take over the CTO role from Kevin Collins, a co-founder who has been promoted to Chief Operating Officer. Ultimately, this executive reshuffle aims to solidify Xtremepush’s status as a leading CRM provider within the iGaming sector worldwide.
Expertise in Scaling Technology and Leading Transformations
Lacey brings a significant track record in transforming strategic concepts into large-scale solutions for global enterprises. Moreover, his appointment is expected to enhance Xtremepush’s credibility among regulated industries such as iGaming and financial services, where the firm already counts several blue chip companies among its over 200 worldwide clients.
Lacey’s career spans roles at renowned technology organizations, including Dell and Microsoft, followed by senior positions in financial services. Most recently, his roles have included Head of Business Analytics and Technology at Hudson Advisors and a dual CIO and CTO position at Carne Global Financial Services.
New Agentic AI Solution and Integration of Acquisitions
A key focus for Lacey will be overseeing the launch of the Agentic AI solution, which has now entered beta trials with selected partners. In addition, his responsibilities will encompass the integration of future acquisitions and new technology products into Xtremepush’s global operation.
| Executive | Previous Role | New Role |
|---|---|---|
| Ciaran Lacey | Similar role in financial services | Chief Technology Officer |
| Kevin Collins | Chief Technology Officer (Co-founder) | Chief Operating Officer |
Executive Insights on the Transition
Tommy Kearns, CEO and co-founder at Xtremepush, said of the appointment: “Ciaran joins Xtremepush with a stellar CV that demonstrates success in company growth, technical prowess, and strategic vision within challenging, highly-regulated markets; this appointment is exactly what we need to cement our ambitious growth plans in the coming months.
Bringing Ciaran in has allowed for my fellow co-founder Kevin Collins to shift into his new role as COO where I’m excited to work alongside him in a much more immediate capacity, while we now have a much stronger, rounded leadership team as a whole, with deep departmental and multi-sector expertise.”
Ciaran Lacey, Xtremepush’s new Chief Technology Officer, added: “Xtremepush is a name that has earned a strong reputation in this generation of Irish tech success stories, and with an already market-leading position in global iGaming CRM and gamification, I’m excited to assist in delivering a robust growth strategy for both product and new markets going forward.
Working with Tommy and the first-rate executive team at Xtremepush was a major pull. This is a company built on best practice and a progressive outlook. With exciting developments around Agentic AI and various plans to expand and improve our offering, I’m very confident in my remit and how it can play a significant role in our ongoing success.”
Kevin Collins, Xtremepush co-founder and new Chief Operating Officer, said: “We’ve grown from a startup to partnering with the majority of the world’s leading iGaming operators in just a few years. Adding Ciaran’s technical leadership strengthens our ability to continue scaling our market-leading platform and product portfolio. I’m ready to drive Xtremepush forward as COO, focusing on the operational excellence needed to deliver for our fast-growing global client base. The opportunity ahead is enormous.”
- Author
Daniel Williams
