Key Moments:
- Pragmatic Play expanded its partnership with BPLAY by launching Smart Studio Live Casino titles across several Argentine provinces.
- New dedicated tables, such as Roulette, Auto Roulette, Auto Mega Roulette, and Blackjack X, became available to BPLAY users.
- This development reinforced Pragmatic Play’s focus on scalable and localized solutions for the Latin American gaming market.
Expansion of Pragmatic Play and BPLAY Partnership
Pragmatic Play has broadened its collaboration with BPLAY, a gaming operator in Argentina, by introducing a range of Smart Studio Live Casino titles. With this new phase, players in Santa Fe, Córdoba, Entre Ríos, Jujuy, Mendoza, and Buenos Aires now have access to dedicated tables, including Roulette, Auto Roulette, Auto Mega Roulette, and Blackjack X. All of these are powered by Pragmatic Play’s Smart Studio solution.
Smart Studio: Customization and Localization
The Smart Studio technology allows operators to offer tables that are customized and branded to fit local player preferences and brand identity. This technology is designed to produce high-quality, localized Live Casino experiences that resonate with both operators and players.
Strengthening Presence in the Latin American Market
The enhanced agreement marks a significant step in the ongoing partnership between Pragmatic Play and BPLAY. It demonstrates Pragmatic Play’s dedication to delivering tailored, scalable gaming solutions for operators in Latin America.
Executive Perspectives
“BPLAY has been a valued partner of Pragmatic Play in Argentina, and extending the agreement to include additional Smart Studio tables demonstrates the mutual commitment to premium, localised Live Casino experiences,” Victor Arias, VP of LATAM at ARRISE powering Pragmatic Play, said. “The provider is proud to continue expanding together with the operator across several provinces in one of Latin America’s most dynamic regulated markets.”
Leopoldo Saravi, Product and CRM Manager at BPLAY, added: “Our partnership with Pragmatic Play continues to develop with the inclusion of Smart Studio content that enhances our Live Casino offering across Argentina.”
“These customised tables help us boost our brand awareness and improve our connection with our players by providing them with attractive and brand-consistent experiences in every province where we operate,” he continued.
Regional Coverage of New Live Casino Tables
| Province | Smart Studio Content Available |
|---|---|
| Santa Fe | Yes |
| Córdoba | Yes |
| Entre Ríos | Yes |
| Jujuy | Yes |
| Mendoza | Yes |
| Buenos Aires | Yes |
- Author
Daniel Williams
