Key Moments:
- BETER has received regulatory approval to launch its Setka Cup table tennis content in Indiana and Iowa.
- BETER offers around 700,000 rapid-fire events yearly with up to 50 betting markets per match and average margins above 7.5%.
- Setka Cup tournaments are now accessible to bettors in Indiana and Iowa through bet365.
Regulatory Approvals in New States
BETER, a provider known for fast-betting content, live data, and streaming solutions, has advanced its U.S. strategy by gaining approval to operate in Indiana and Iowa. These newly secured licenses allow BETER to introduce its exclusive Setka Cup table tennis events, featuring real-time data and live broadcasts, to operators that are licensed within these states. This milestone means players in Indiana and Iowa can now experience BETER’s dynamic Setka Cup offerings for the first time.
Partnerships and Market Coverage
The approval from the Indiana Gaming Commission (IGC) and the Iowa Racing and Gaming Commission (IRGC) has enabled immediate market entry. Setka Cup events are currently available in both states via the major operator bet365, which earlier this year also integrated BETER’s suite of content for bettors in Colorado and New Jersey.
Comprehensive Sports and Esports Offering
BETER delivers non-stop live streaming, instant data feeds, and precise odds for approximately 700,000 fast-action events on an annual basis, covering various sports and esports. The firm’s product line encompasses up to 50 markets per event and regularly achieves operator margins greater than 7.5% on average.
| Sport/Offering | Highlights |
|---|---|
| Setka Cup | Table tennis series with live streams and data |
| BSKT Cup | Basketball league |
| Padel | Padel tennis events |
| Cricket | Coverage of global cricket tournaments and leagues |
| ESportsBattle | eFootball, eBasketball, eHockey, eTennis tournaments |
Executive Insights
Gal Ehrlich, CEO of BETER, said:
“Securing approvals in Indiana and Iowa marks another important milestone in our expansion across the US, a market where we are already seeing strong demand for our fast-betting content, particularly the Setka Cup.
Receiving approval from such respected regulators is a testament to the quality of our products and the dedication of our teams, especially in the areas of legal compliance, integrity, and transparency.
The US is an essential market for both operators and suppliers, particularly those committed to building their businesses within regulated environments where player safety is the top priority. This is exactly what we aim to achieve, and we’re confident we can bring unique value to US operators and their bettors.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added:
“Gaining approvals in Indiana and Iowa represents another step forward in our broader US strategy and highlights the efficiency and expertise of our legal team in navigating complex regulatory frameworks. We’re also grateful for the ongoing support of our trusted partner, law firm BlankRome, whose guidance has been invaluable throughout this process.
Our legal team has honed its expertise through extensive experience securing approvals in the US and LATAM markets. We’ll continue leveraging this knowledge to further streamline future applications as we expand into key states, including North Carolina, Arizona, Ohio and beyond.”
- Author
Daniel Williams
