Key Moments:
- YGS Live emerges as a new platform focused on bringing Philippine creators together to support only PAGCOR-licensed iGaming operators
- The Battle of the Streamers iGaming tournament kicks off on 15 November with a prize pool of PHP 11 million, concluding at City of Dreams Manila in January
- All participating influencers are required to promote exclusively licensed platforms, aiming to reinforce responsible content creation
YGS Live Launches With a Mission for Industry Change
A new livestream platform, YGS Live, has entered the Philippine iGaming sector with a mission to unite creators and offer a secure, regulated space focused solely on supporting PAGCOR-licensed operators. Led by Julius Mariano, also known as Banoobs, a well-known figure in Philippine esports, YGS Live seeks to reshape the creator economy in a rapidly expanding market.
For years, content makers have operated with few boundaries, often aligning their work with a variety of brands—many outside the legal ecosystem. Now, YGS Live offers creators a choice: continue along familiar but potentially risky paths, or join a platform that emphasizes industry compliance and transparency for long-term stability.
Reframing the Role of iGaming Content Creators
YGS Live functions as a broadcast network centered on iGaming and entertainment, providing a coordinated environment for streamers, operators, and fans. The platform is positioned as a space where creators can grow their brand without compromising on regulatory standards. According to Mariano, the platform’s foundational principle is strict promotion of approved and licensed partners, arguing that anything else leads to risk for both audiences and creators.
As influencers take on greater roles in shaping player behavior, YGS Live places responsible content at the forefront. The platform urges its community to prioritize player safety, educate audiences, and avoid industry pitfalls that have become more common with the growth of unregulated channels.
Battle of the Streamers: Setting a New Standard
Marking its debut, YGS Live has announced the Battle of the Streamers, a new international iGaming competition. The event features a prize pool of PHP 11 million and takes place every Saturday beginning 15 November, with the final event scheduled for City of Dreams Manila in January.
A defining rule requires all influencers participating in the tournament to exclusively support PAGCOR-licensed platforms. This condition serves as both a quality filter and a statement of intent for the newly launched platform.
| Event | Prize Pool | Start Date | Final Venue | Requirement |
|---|---|---|---|---|
| Battle of the Streamers | PHP 11 million | 15 November | City of Dreams Manila | PAGCOR-licensed support only |
This tournament structure aims to offer legitimacy to creators and enhance the credibility of licensed operators, drawing a clear distinction from the proliferation of unregulated content.
Raising the Bar for Responsibility and Industry Integrity
YGS Live’s initiative comes as illegal operators continue to influence the creator community. By offering a path focused on compliance, legitimacy, and clear partnerships, the platform encourages participants to avoid associations with unlicensed brands that could harm both their reputation and audience trust.
The coming months will provide insight into whether this collective effort can influence broader industry practices. However, the direction is established: responsibility and compliance are becoming central to the creator economy in the Philippines, and YGS Live intends to lead that shift.
- Author
Daniel Williams
