Key Moments:
- GinjaBet has integrated QTech Games’ casino content for the Nigerian market.
- The partnership aims to streamline the player experience and boost mobile-first engagement.
- Cross-sell opportunities between sportsbook and casino are being targeted ahead of the next football World Cup.
Strategic Partnership Accelerates GinjaBet’s Growth
GinjaBet, a fast-growing gaming operator in Nigeria, has strengthened its market position by integrating a wide suite of casino content from QTech Games. QTech is a leading aggregator in Africa’s emerging gaming regions. This update expands GinjaBet’s portfolio with localized and engaging titles. It also meets rising customer demand for convenience and personalized betting experiences.
Mobile-First Approach and Optimized User Journey
The collaboration builds on GinjaBet’s mobile-optimized interface and QTech Games’ custom technical infrastructure. Together, they enable fast integration and consistent performance across African markets. With a clear mobile-first strategy, GinjaBet offers gaming experiences that resonate with next-generation players. In addition, it benefits from QTech’s reliable support and scalable solutions.
Focus on Responsible Innovation and Market Expansion
The partnership delivers a scalable casino solution and monitors player preferences in a responsible way tailored to Nigerian users. It also opens new cross-selling opportunities between sportsbook and casino products. With the football World Cup approaching, both companies are well positioned to benefit from increased player activity. The event remains a major driver of acquisition and retention across Africa.
Leadership Perspectives
Ekaterina Mayorova, QTech Games’ Head of Region for Africa, said: “We’re thrilled to already be live in Nigeria with GinjaBet, a dynamic brand that is picking up some irresistible momentum in a competitive marketplace. We’re proud to put our shoulder to the wheel of their ambitions, affording GinjaBet the ability to scale their casino content with more localised games and product developments.
“QTech Games has placed a premium on understanding markets at a hyper-local level, alongside bridging that gap between retail and online channels, to open a flexible gateway to success in the Nigerian betting environment. With its mobile-first penetration, comparatively mature smartphone adoption rates and ramping digital economy, Nigeria remains one of Africa’s largest economies, and GinjaBet’s recent growth only underscores the opportunity.
“And we have a suite of other product improvements designed to keep our partners ahead of their rivals in a region where no leadership position can be taken for granted. In addition, our proprietary tech means we’re the only aggregator which is not just showcasing fantastic games but also adding engaging features (such as our AI-driven recommendation engine, QTech Play, alongside other tournament and progressive-jackpot elements) to bolster QTech’s vantage point across the African landscape. We’re constantly adding new content to the platform, prioritising suppliers that deliver unique and localised content, including games which solve familiar local challenges to engagement, such as handset quality limitations, restricted access to fast networks, or high data costs.”
Joe Richa, GinjaBet CEO, added: “GinjaBet is committed to a conscious strategy of harnessing world-class technology and local Nigerian culture. This partnership with QTech is an organic extension of that approach across our stunning new casino suite which showcases globally recognised games, ably supported by specialised content, culturally pertinent promotions, and a tone of voice pitched to connect with younger Nigerian demographics.
“We’re a fast-moving Nigerian brand, focused on delivering specialised, reliable, and entertaining gaming experiences tailored to African markets, driving innovation through responsible gaming and operational efficiency. Our dynamic growth since launch in 2025 has already been hugely encouraging, but QTech’s flexible platform ecosystem has now put us in a position where we can plan for the future with confidence across casino and sportsbook, particularly with the World Cup upcoming fast.”
Key Features of the GinjaBet and QTech Games Collaboration
| Aspect | Details |
|---|---|
| Integration | GinjaBet and QTech Games |
| Target Market | Nigeria and broader African regions |
| Product Focus | Mobile-first casino content |
| Growth Drivers | Football World Cup, cross-sell sportsbook opportunities |
| Special Features | AI-driven recommendations, tournament and progressive jackpots, localized content |
- Author
Daniel Williams
