Key Moments:
- Sands China inaugurated the Sands Responsible Gaming Academy at The Londoner Macau.
- The Company formalized a strategic partnership with the University of Macau through a Memorandum of Understanding.
- The RG360 Specialist Ambassador Course was recognized as Macau’s first professional responsible gaming training program.
Advancing Responsible Gaming Initiatives
Sands China has taken a significant step toward responsible gaming with the opening of the Sands Responsible Gaming Academy at The Londoner Macau. This initiative, paired with a newly signed Memorandum of Understanding with the University of Macau, demonstrates the company’s ongoing dedication to fostering a sustainable gaming culture by connecting industry experience with academic expertise.
Commitment Rooted in Experience
With more than two decades in Macau’s gaming sector, Sands China has placed strong emphasis on corporate social responsibility. Since 2007, the company has operated a comprehensive responsible gaming platform focused on safe gaming practices and an improved environment for both players and staff. Now, the Responsible Gaming Academy is one of eight specialized units under the broader Sands China Academy, reinforcing advanced training and awareness efforts within the organization.
Collaboration Strengthens Industry Standards
The Memorandum of Understanding with the University of Macau deepens collaborative efforts in research, workforce development, and local implementation of responsible gaming initiatives. This partnership supports the Macao SAR government’s strategy to enhance professional education and public awareness, aligning industry and academia to achieve shared goals for the community.
Specialized Training for Responsible Gaming
The RG360 Macau Responsible Gaming Specialist Ambassador Course, developed with the University of Macau’s Institute for the Study of Commercial Gaming, integrates theoretical and hands-on training tailored to Macau’s cultural context. As the first professional responsible gaming training program in the city, it serves as the capstone of Sands China’s ambassador training framework.
| Training Program | Key Highlights |
|---|---|
| RG360 Macau Responsible Gaming Specialist Ambassador Course |
|
Investing in Talent and Future Growth
Professor Jun Yu, Dean of the Faculty of Business Administration at UM, emphasized the significance of the new academy in elevating industry standards via education and professional training. Professor Yu pointed to the shared vision for leveraging academic resources and Sands China’s industry knowledge to further drive talent development, enhance competencies, and foster technological innovation in responsible gaming.
Ongoing Legacy in Player Protection
Sands China’s leadership in responsible gaming can be traced back to launching Macau’s initial self-exclusion program in 2004 and incorporating required responsible gaming training into company orientation programs by 2007. Dr. Wilfred Wong, executive vice chairman of Sands China, reiterated the company’s dedication to corporate social responsibility, highlighting that the academy and its partnership with UM aim to build both academic foundations and hands-on skills.
Dr. Wong congratulated the inaugural class of graduates, expressing confidence in their positive impact on responsible gaming practices. He affirmed the company’s intention to elevate industry standards through collaboration, local talent development, and a vision for Macau’s long-term success as a destination.
Supporting a Sustainable Gaming Environment
With the establishment of the Sands Responsible Gaming Academy, Sands China is positioned to enhance its own responsible gaming initiatives and actively contribute to the city’s broader efforts for a lasting culture of safe, sustainable play. This academy exemplifies the combined power of industry insight and academic rigor as catalysts for healthy and enduring growth in Macau’s gaming sector.
- Author
Daniel Williams
