Key Moments:
- BETBY’s report has shown that 59% of online GGR in Peru shifted to locally licensed operators within the first year of regulation.
- By 2030, Peru’s online GGR is expected to reach €1.3 billion, representing a 35-fold increase over 2003.
- By the end of the decade, mobile platforms are projected to account for nearly half of all online GGR in Peru.
Regulatory Developments Drive Market Transformation
BETBY’s analysis shows that Peru’s regulated online betting market is entering a new era. Moreover, this shift signals significant industry change. The study titled “The Peruvian Revolution: A Market Ready to Take Off” presents Peru as a dynamic and scalable contender. In addition, it highlights the country’s rising influence in Latin America’s digital gambling sector.
Since regulations were fully established in 2024, the nation has created a transparent licensing environment. As a result, Peru is now one of the fastest countries in the region to align with international standards. The report also highlights a shift in market operations. Furthermore, it shows that user engagement with online betting is evolving nationwide.
Surging Growth and Licensed Market Share
Since the start of regulation, the effects on the market have become apparent. According to BETBY, 59% of Gross Gaming Revenue (GGR) shifted to licensed local operators within the first year. This shift shows rapid consumer migration. The report explains that this rapid movement happened because of strong oversight and a reliable regulatory model. As a result, trust and stability improved quickly.
Looking ahead, the report projects that online GGR in Peru will reach €1.3 billion by 2030. This figure represents an increase of about 35 times compared to 2003. Sustained economic stability, regulatory reliability, and increasing digital usage are highlighted as key drivers for this expansion.
Mobile Betting Leads User Behavior Shift
BETBY’s research indicates that mobile betting is taking a central role in the Peruvian market. By the end of the decade, nearly half of all online GGR is expected to come from mobile platforms. This shift underscores how smartphones are changing betting behavior.
Peruvian users are recognized for exceptional engagement; the report states that 87% of bettors follow the events they wager on, which highlights a highly interactive audience. Still, 28% of bettors remain loyal to physical betting venues, pointing to the continued cultural appeal of brick-and-mortar locations among certain groups.
Growing Economic Influence
BETBY projects that, by 2030, the gambling and betting sector will contribute 0.63% to Peru’s GDP, rising from 0.24% in 2003. This gain not only demonstrates industry expansion but also echoes wider positive economic factors such as increased disposable incomes and stable inflation.
| Year | Online GGR | Sector Share of GDP | Average Spend per Adult |
|---|---|---|---|
| 2003 | – | 0.24% | €6.87 |
| 2030 (projected) | €1.3 billion | 0.63% | €82.61 |
The anticipated average spend per adult is forecasted to increase significantly over two decades, from €6.87 to €82.61, reinforcing the notion of a progressively digital and engaged consumer base.
Balancing Innovation and Tradition
Stefanos Karakidis, Director of Business Development at BETBY, has emphasized that Peru’s regulatory progress comes without diminishing its local betting traditions. He points to continued digital transformation as well as the popularity of omnichannel experiences that blend online and physical betting.
As Karakidis noted, the acceleration and depth of expansion in Peru are reshaping the industry’s landscape and will create new opportunities for long-term strategic development. Strong regulatory credentials, growing demand, and rapid digitization collectively mark Peru as a favorable setting for operators and investors targeting resilient, diverse growth.
BETBY’s findings suggest that Peru is at the forefront of a digital betting revolution, on track to become a major online betting market in Latin America, marked by economic contribution and high levels of consumer engagement.
- Author
Daniel Williams
