Key Moments:
- TxODDS and OpenBet have formed a strategic partnership to integrate Tx Fusion into OpenBet’s Trading System.
- Lacerta Sports’ analytics, part of Starlizard, join the collaboration to deliver robust pricing and modeling capabilities.
- The unified solution aims to improve real-time data access, margin protection, and streamlined integration for global sportsbook operators.
Major Collaboration Brings Enhanced Data to the Forefront
TxODDS, renowned for its ultra-low-latency sports-betting data, has entered into a strategic partnership with OpenBet, a widely trusted sportsbook platform provider. This agreement enables operators utilizing OpenBet’s Trading System to directly access Tx Fusion, TxODDS’ advanced data engine. The partnership also incorporates Lacerta Sports, the analytics division of Starlizard, lending its expertise in pricing models and analytics.
Integrated Technology for Global Sportsbooks
The partnership brings together the strengths of OpenBet’s network of operators, TxODDS’ real-time odds technology, and Lacerta’s premium pricing capabilities. Through this synergy, sportsbooks in prominent regulated markets can now benefit from a robust data and pricing platform. OpenBet plans to embed the TxODDS Fusion feed into its Trading System, creating opportunities for both major international and regional operators to leverage Tx Fusion within their multi-platform offerings. Fusion’s comprehensive data is accessible through a single installation, resulting in accelerated time-to-market, simplified system integration, and seamless coverage across both pre-game and in-play markets.
Unified Platform Offers Competitive Edge
This collaboration is designed to deliver a cohesive solution, matching OpenBet’s platform reliability and market reach with TxODDS’ speed, accuracy, and extensive coverage. Operators using this solution can swiftly respond to market changes, refine their risk and trading strategies, and deliver broader, more responsive betting markets to their clients.
Leadership Perspectives
Thomas McGrath, Chief Revenue Officer for TxODDS, commented today:
“We are delighted to partner with OpenBet to bring our Fusion data-platform to a truly global operator ecosystem.
Together we are enabling the next generation of sports-betting trading, offering real-time, high precision, scalable data and making it available not just to the few, but to any operator striving to compete at the highest level in the OpenBet ecosystem.”
Jason Ayton, SVP Strategy at OpenBet, said:
“The OpenBet Trading System has become one of the industry’s most powerful content aggregation networks, and our deep partnership with TxODDS represents a tremendous opportunity for both existing and new core Sportsbook & Trading System customers.
By integrating TxODDS’ high-quality, fast and comprehensive pricing capabilities, operators gain a key competitive advantage — optimising margins, improving pricing performance, and strengthening their overall product. This is an enhancement every customer should be taking full advantage of, and we’re excited to bring this level of value to the market together.”
Advantages for the Competitive Sportsbook Market
In the evolving landscape where operators focus on swift execution, precise pricing, and market expansion, the joining of TxODDS and OpenBet provides notable advantages:
| Benefit | Description |
|---|---|
| Pricing and Market Response | Delivers improved pricing and rapid adaptation to market movements, bolstering margin protection and trading performance. |
| Unified Data Feeds | Reduces the need for multiple system integrations, limits latency issues, and simplifies operations with consolidated pre-game and in-play feeds. |
| Market Benchmarking | Provides access to combined and synthetic market views to help operators optimize pricing strategies with greater precision. |
| Scalable Solutions | Offers advanced, data-driven tools to operators regardless of in-house trading resources, leveraging OpenBet’s regulatory expertise and reach. |
| Global Access | Extends high-quality data and trading capabilities to regional operators, leveling the playing field with larger industry players. |
- Author
Daniel Williams
