Key Moments:
- Total regulated gambling revenue in the Netherlands remained at €4.3bn year over year in 2024
- Land-based gaming revenue declined by 5.5 percent to €1.30bn, while online sports betting rose 17.7 percent to €352.6m
- The Dutch government collected €1.03bn in gambling taxes in 2024, but new tax rate increases are anticipated for 2026
Overview of 2024 Dutch Gambling Market
Entering 2024, the Dutch gambling sector anticipated continued growth, but new data shows the market has reached a period of stabilization, with evolving consumer patterns and revenue distribution. According to the Kansspelautoriteit (KSA), regulated gambling revenue stayed at €4.3bn, mirroring the previous year’s results.
Challenges Continue for Land-Based Casinos
Once the bedrock of Dutch gambling, land-based venues are facing persistent struggles. The latest figures reveal a 5.5 percent drop in land-based gaming revenue, coming in at €1.30bn for 2024. Operators are still recovering from pandemic impacts, and what was initially reported as a robust post-pandemic bounce was later revised down due to previous calculation errors.
Physical slot machine revenue fell 5.4 percent to €654.4m. However, machines within Holland Casino locations recorded a modest increase to €396.1m, signaling continued relevance of strong brands and in-person visits. The total number of gaming positions showed notable changes: arcades declined by 15 percent to 20,997, while Holland Casino’s positions remained steady at 6,233. Meanwhile, the number of machines in restaurants and bars rose 17.35 percent to 7,992, indicating a shift in player preferences for venue types. Land-based table game revenue declined 9.3 percent to €247.6m.
| Segment | Revenue (€m) | Change (%) |
|---|---|---|
| Land-based casinos total | 1,300 | -5.5 |
| Physical slot machines | 654.4 | -5.4 |
| Slot machines in Holland Casino | 396.1 | +slight |
| Land-based table games | 247.6 | -9.3 |
Lotteries Maintain Dominance
Despite mixed fortunes elsewhere, lotteries reinforced their position as the leading vertical, with revenue up 3 percent to €2.42bn, representing 34 percent of the overall market. While Eurojackpot continued to rise, traditional lotto products experienced ongoing declines.
Online Segment Sees Moderate Shifts
Online casino revenue decreased by 1.1 percent, capturing 26 percent of the total sector. This marks a pause in the robust online growth observed in recent years. Online sports betting provided some balance, with revenues increasing 17.7 percent to €352.6m—driven by expanded event offerings and higher user engagement. Land-based sports betting reported even greater growth, increasing by 27.4 percent to €77.1m, while horse racing posted €3.9m.
Gambling Tax Revenue Holds as Regulatory Changes Loom
Total gambling tax receipts in 2024 stood at €1.03bn. Land-based casinos contributed €396.1m, slightly down from the previous year. Online casino tax revenue rose 2.2 percent to €342m. Lotteries generated €156.3m, while sports betting delivered €107.5m online and €23.4m land-based.
Regulators have cautioned that new tax policies and player deposit limits implemented at the end of the year are expected to reduce proceeds in 2025, with the tax rate rising to 34.2 percent in January and another increase to 37.8 percent planned for January 1, 2026.
| Category | Tax Revenue (€m) |
|---|---|
| Land-based casino | 396.1 |
| Online casino | 342 |
| Lotteries | 156.3 |
| Sports betting (online) | 107.5 |
| Sports betting (land-based) | 23.4 |
Market Outlook
The Dutch gambling industry has transitioned from rapid expansion to a more settled, regulated environment. Land-based venues are contending with subdued growth, while lotteries continue to deliver robust performance. Online betting maintains momentum, but now at a more measured pace. With new tax rates and player protection measures taking effect, operators and investors will be watching closely to see how the sector adapts in the coming years.
The evolving balance between physical and digital channels remains a key area of focus as the Dutch market seeks renewed growth amid increasing regulatory oversight.
- Author
Daniel Williams
