Key Moments:
- Anita Wyeth won £8,000 via Midnite’s ‘Brace Yourself’ campaign following Taylor Harwood-Bellis’ two goals against Leicester
- Midnite has committed to matching prize pot winnings with a donation to Saints Foundation
- The ‘Brace Yourself’ prize fund grows by £1,000 with every league game at St Mary’s
Midnite’s ‘Brace Yourself’ Campaign Rewards Southampton Fans
A Southampton Football Club supporter, Anita Wyeth, has secured an £8,000 cash prize after Taylor Harwood-Bellis scored twice during a home victory over Leicester. The double from Harwood-Bellis not only ensured another win under interim manager Tonda Eckert but also triggered a major payout through sportsbook Midnite’s ‘Brace Yourself’ campaign.
How ‘Brace Yourself’ Works
Midnite’s initiative enables Southampton fans to compete for a growing cash pot each time a Saints player achieves two goals in a home league match. With £1,000 added after every league fixture at St Mary’s, the potential reward builds until claimed. Fans participate by scanning QR codes around the stadium prior to kickoff if they anticipate a player scoring twice within 90 minutes.
| Club | Campaign Availability | Additional Engagements |
|---|---|---|
| Southampton | Active | Fan travel arrangements to Bramall Lane |
| Sheffield United | Active | Premium match experiences for season ticket holders |
Midnite’s Expanding Presence and Engagement
This season, Midnite has stepped up its efforts, securing the role of Southampton’s official training kit partner and sponsoring the front of Sheffield United’s shirts. The bookmaker’s focus remains on engaging club supporters, with the ‘Brace Yourself’ offer also extended to Sheffield United fans at Bramall Lane. Additional activations, such as arranging fan travel and matchday experiences, emphasize Midnite’s strategy of involving supporters directly in their marketing.
Donations and Community Support
Alongside rewarding individual winners, Midnite will donate an amount matching each prize pot payout to the Saints Foundation. This approach demonstrates a commitment to supporting both the fanbase and the wider club community.
Official Statements
Anita Wyeth remarked: “I can’t believe I won! As a season ticket holder, I’ve been aware of Midnite’s ‘Brace Yourself’ campaign and have entered at each home match this season. To win it the first time we’ve managed to score a brace is amazing. It’s great to see a sponsor giving back to the fans. I’m so happy to have won.”
Andrew Mook, Midnite’s Head of Brand Marketing, said: “One of the reasons we created ‘Brace Yourself’ was to give supporters that extra buzz on a home matchday and we’re delighted to have our first winner of the season. Anita will take home £8,000 with £1,000 being placed in the pot for the next St Mary’s home game. It’s great to see Southampton’s upturn in form and we’ll be keeping our fingers crossed for another ‘Brace Yourself’ winner soon.”
Greg Baker, Chief Revenue Officer at Southampton Football Club, added: “It’s fantastic to be working with Midnite on this and the many other fan-led pieces that they have activated since the start of the season. To be able to provide such a great opportunity for our fanbase, and in particular Anita as our lucky winner, while also supporting Saints Foundation is really special.”
- Author
Daniel Williams
