Key Moments:
- GR8 Tech has introduced virtual basketball to its ULTIM8 Sportsbook, broadening its virtual sports catalog.
- The company continues to invest in content and infrastructure with a focus on year-round player engagement and localisation.
- Operators gain greater control and customization capabilities through upgraded in-house trading and personalized user experiences.
Expansion of Virtual Sports Portfolio
GR8 Tech has further strengthened its ULTIM8 Sportsbook by rolling out a new lineup of virtual basketball games. This addition complements the company’s existing virtual horse racing and the innovative virtual cricket roulette – a unique hybrid of casino elements and cricket. These steps highlight a sustained commitment to expanding GR8 Tech’s virtual offerings.
Focus on Localisation and In-House Trading
Building on a robust foundation in cricket betting, GR8 Tech has leveraged its in-house trading expertise to localize content for regions where basketball commands significant attention. By controlling content development internally, the company aims to maintain continuous player engagement, even between major live events.
Strengthening Operator Empowerment
GR8 Tech’s latest initiatives are centered on giving operators enhanced flexibility in how they implement and customize sportsbook content. The in-house trading infrastructure enables operators to adjust offerings to fit specific market needs, moving beyond reliance on third-party providers.
Personalization and Infrastructure Investments
According to Dinos Doxiadis, head of sportsbook business at GR8 Tech, “One of the things that GR8 Tech stands out for is the quality of the trading and the fact that we perform extremely well in very difficult environments, like Asia.
Even our clients’ players in these challenging markets don’t behave like typical players in ‘easier’ regions such as Latin America, we still manage to achieve some of the highest margins there.”
Doxiadis added, “We already have a very strong sportsbook, and now we’re scaling our processes and output capabilities to take it even further. We’re improving the product and creating the conditions to localise very quickly and offer a truly localised experience across the world.”
On personalization, Doxiadis explained, “We have delivered quite a few recommendation models, and right now we can serve custom content on a user level, and we will continue working in this direction. We have a very good infrastructure and baseline to invest in.”
Operator Benefits and Future Roadmap
GR8 Tech is taking deliberate steps to empower operators with more control, data access, and customizable content delivery. New agreements and product enhancements are expected to give partners additional tools for adapting the sportsbook to their unique requirements.
Overview: ULTIM8 Sportsbook Localized Content and Trading Performance
| Feature | Description |
|---|---|
| Virtual Basketball | Recently introduced to the ULTIM8 Sportsbook, enhances the virtual portfolio. |
| In-House Trading | Supports market-specific localization and year-round player engagement. |
| Personalization | Custom content recommendations delivered at the user level. |
| Operator Control | Infrastructure upgrades grant operators more power to tailor offerings. |
- Author
Daniel Williams
