Key Moments:
- MK Lightning has entered a Platinum Sponsorship agreement with MERKUR Casino Milton Keynes for the 2025/26 season.
- MERKUR Casino’s branding will appear on players’ short covers and the Away Bench at Planet Ice Milton Keynes.
- The new MERKUR Casino at Xscape Milton Keynes will open on 1 November 2025, featuring a sports bar and large-screen live sports viewing.
New Sponsorship Deal Announced
MK Lightning has revealed a new Platinum Sponsorship partnership with MERKUR Casino Milton Keynes for the 2025/26 season. Moreover, the partnership will elevate the casino operator’s profile within the local sports community.
Branding Presence at Planet Ice and Xscape
Under this agreement, the MERKUR Milton Keynes Casino logo will be prominently featured on players’ short covers throughout the season. Additionally, the casino’s branding will appear on the Away Bench at Planet Ice Milton Keynes, further connecting the two brands within the local sporting arena.
MERKUR Casino’s Upcoming Venue
The sponsorship aligns with the launch of MERKUR Casino’s new location at Xscape Milton Keynes on 1 November 2025. The venue will offer a modern entertainment space with a new multi-screen sports bar. Furthermore, the area is expected to become a hub for fans, offering food, drinks, and several large screens for live sports viewing.
Statements from Stakeholders
Tom Roberts stated: “We’re thrilled to welcome MERKUR Casino Milton Keynes to the Lightning family as a Platinum Sponsor. Their commitment to bringing entertainment and energy makes them a fantastic partner for the season ahead.”
Mark Schertle, chief executive office of MERKUR Casino UK, commented: “It’s really exciting for us to be partnering with MK Lightning, and supporting a professional team that plays locally. As we prepare to open the doors to our brand new casino at Xscape Milton Keynes, it is great to support the Lightning. We’re really looking forward to cheering the team on through the season and it’s great to be able to play a part in contributing to the sporting scene here in Milton Keynes.
“One of the values we hold at MERKUR, is that we always look to give back to the communities in which we operate in. Whether this is through our charity initiative programme or sponsorships, it is always extremely rewarding to see the MERKUR sun proudly displayed.”
Strategic Business Relationships
This collaboration underscores MK Lightning’s ongoing efforts to strengthen partnerships with both local and national businesses. Through such alliances, the team aims to secure essential support to perform both on and off the ice.
| Sponsor | Season | Brand Presence | Venue Launch Date |
|---|---|---|---|
| MERKUR Casino Milton Keynes | 2025/26 | Players’ short covers, Away Bench at Planet Ice | 1 November 2025 |
- Author
Daniel Williams
