Key Moments:
- Acquire.bet has entered an exclusive regional partnership with E2, integrating advanced sports data and monetization solutions.
- The collaboration enables publishers and media brands to convert their audiences into compliant and high-performing betting revenue streams.
- The first major launch from the partnership will be a turnkey World Cup Hub, targeting increased North American betting activity during this summer’s tournament.
Exclusive Partnership Integrates Cutting-Edge Technology and Monetization
Acquire.bet announced an exclusive agreement with E2, the SaaS provider known for BetQL-powered publisher solutions. As a result, Acquire.bet becomes E2’s sole partner in North America. Consequently, local publishers and media organizations can now transform sports audiences into profitable and compliant revenue streams.
By combining E2’s technology—which includes deep-linking capabilities, sports data tools, and advanced content integrations—with Acquire.bet’s regional monetization expertise and sportsbook connections, the firms aim to provide a seamless path for audience conversion. Furthermore, the partnership ensures faster deployment and measurable results.
Comprehensive Toolset for Publishers and Media Brands
E2’s platform offers features such as state-specific sportsbook deep links, dynamic betting widgets, branded sports hubs with analytical content, and free-to-play games. These tools integrate within existing editorial content, improving user engagement and boosting betting conversions.
Meanwhile, Acquire.bet handles all commercial monetization. Additionally, it leverages its infrastructure to connect publishers with regulated sportsbook and iGaming operators. It also optimizes acquisition and analytics performance.
World Cup Hub Set to Capitalize on Summer Tournament Activity
The first outcome of this partnership is the World Cup Hub. This hub targets increased betting engagement during the summer tournament. It provides publishers with end-to-end integration, including tailored match information, live betting content, and streamlined monetization—all in one package.
| Partnership Features | Description |
|---|---|
| Deep-Linking by State | Custom sportsbook links tailored to local regulations |
| Betting Widgets & Scoreboards | Dynamic tools to boost audience participation |
| Branded Sports Hubs | Custom environments with tips and pre-game analysis |
| Free-to-Play Games | Interactive games within publisher environments |
Executive Insights on the Collaboration
Allan Petrilli, managing director at Acquire.bet, said: “This partnership is a natural step in supporting publishers in North America’s regulated market. E2 provides proven technology, while Acquire.bet adds monetization, operator relationships, and market expertise. Together, we help publishers compete effectively in a crowded market.”
Nigel Frith, director of strategy at E2, added: “Acquire.bet has a strong reputation in sports betting and iGaming monetization. Partnering exclusively with them ensures our technology reaches the market effectively. Moreover, it addresses regulatory complexity and commercial realities for media partners.”
Focus on U.S. and Canadian Markets
The initial rollout will focus on the United States and regulated Canadian provinces. As regulations evolve, the companies plan to expand across North America.
- Author
Daniel Williams
