Key Moments:
- SOFTSWISS has published the Sportsbook KPI guide as a practical tool for daily sportsbook performance management
- The guide addresses rising acquisition costs, heightened player expectations, and tighter regulations by moving beyond traditional metrics
- The Sportsbook KPI guide is now available for download on the SOFTSWISS website
Purpose-Built Framework for Performance Analytics
SOFTSWISS, a global supplier of iGaming solutions, has introduced the Sportsbook KPI guide designed to assist operators in gaining deeper insights into sportsbook performance. This newly released resource supports decision-making by moving away from basic metrics, fostering a more precise understanding of profitability and long-term customer value.
Adapting Analytics to Meet Market Demands
Constructed with input from clients and drawing on challenges within the sector, the Sportsbook KPI guide addresses issues such as increased acquisition costs, players’ evolving demands, regulatory shifts, and greater competition. While foundational measurements like Gross Gaming Revenue (GGR) and Net Gaming Revenue (NGR) are still essential, SOFTSWISS emphasizes the necessity of contextual analysis. For instance, a significant increase in turnover during a major event may seem beneficial at first glance, but after factoring in bonuses and analyzing conversion and churn rates, this growth may not translate into sustained business success.
Structured Approach to Measuring Success
The guide divides KPIs into three main categories:
| KPI Category | Focus |
|---|---|
| Business and Profit KPIs | Financial returns and margin strength |
| Growth and Funnel KPIs | Acquisition efficiency and conversion through the player lifecycle |
| Engagement and Operational KPIs | Depth of player activity, user experience, and operational consistency |
Each section details the specific metrics involved, their relevance, and how they interrelate, enabling operators to detect early warning signals and pinpoint inefficiencies not evident through surface-level analysis.
Guidance from SOFTSWISS Leadership
Alexander Kamenetskyi, head of operations at SOFTSWISS Sportsbook, comments: “A strong month doesn’t always mean a healthy business. KPIs only become valuable when they explain margin quality, bonus efficiency and player behaviour over time. If a KPI does not trigger a decision or adjustment, it remains reporting for the sake of analytics. This guide is about helping operators read the full picture, spot risks early, and make decisions that hold up beyond a single peak or tournament.”
Modern Analytics for an Interconnected Industry
Rather than focusing solely on historical reports, the Sportsbook KPI guide promotes analytics as a dynamic tool. It highlights a transition toward real-time analysis, predictive methods, and cross-vertical learnings as sportsbook and casino operations increasingly intersect.
Availability and Industry Orientation
The Sportsbook KPIs ebook can now be downloaded via the SOFTSWISS website. This new publication furthers the company’s data-driven philosophy, following its previously released 2026 iGaming Trends report, which explored developments in artificial intelligence, player protection, evolving betting formats, and ongoing regulatory changes within global markets.
- Author
Daniel Williams
