Key Moments:
- Octoplay has entered the Brazilian gaming market for the first time through its collaboration with Superbet
- This move expands Octoplay’s footprint in Latin America, deploying its portfolio of games to Brazilian users
- Octoplay holds licenses in the UK, New Jersey, Michigan, Italy, Spain, Ontario, Sweden, the Netherlands, Denmark, Belgium, Greece, Romania, Malta, and Slovakia
Strategic Expansion into Latin America
Octoplay has made its official debut in the Brazilian market via an extended partnership with Superbet, a major operator known for both sports betting and iGaming offerings. This development represents Octoplay’s inaugural activity in Latin America and introduces its gaming content to the largest gaming market in South America.
Leverage of Global Experience and Local Strengths
The collaboration draws upon Octoplay’s existing record in international expansion and Superbet’s established presence in Brazil as a leading online gaming platform. This partnership aims to deliver Octoplay’s curated portfolio to a growing audience of Brazilian players, enhancing both companies’ reach and influence within the region.
Statements from Company Representatives
“Our Brazilian launch with Superbet marks a historic beginning of our South American expansion,” says Ralitsa Georgieva, director of business development at Octoplay. “This partnership brings our innovative content to the region’s largest gaming market, establishing a strong foundation for our continued growth across Latin America.”
Malcolm Agius, lead casino manager at Superbet, said: “We are thrilled to introduce Octoplay’s premium gaming content to our Brazilian players. Their reputation for delivering engaging, high-quality games aligns perfectly with our commitment to providing the best entertainment experience in the market.”
Global Licensing and Growth Strategy
Octoplay’s portfolio is available in several regulated markets, holding active licenses in the UK, New Jersey, Michigan, Italy, Spain, Ontario, Sweden, the Netherlands, Denmark, Belgium, Greece, Romania, Malta, and Slovakia. The integration with Superbet signifies an important milestone in the company’s plan for global expansion, using Brazil as its entry point to Latin America with the intention of reaching millions of new players throughout the continent.
| Market | Expansion Details |
|---|---|
| Brazil | Initial market entry through Superbet partnership |
| Europe & North America | Active licenses in regulated jurisdictions |
| Latin America | Strategic focus for future growth |
- Author
Daniel Williams
