Key Moments:
- Highlight Games Limited has expanded its partnership with Stanleybet Group
- This marks the first time Highlight’s video virtual sports portfolio is available in Stanleybet’s retail stores
- The expansion covers Highlight’s SOCCERBET games, using authentic archive football footage
Partnership Expansion
Highlight Games Limited, a London-based provider of video virtuals and instant-win games, has announced an expanded agreement with Stanleybet Group, one of Europe’s leading betting operators. This development strengthens the companies’ existing collaboration on online content and represents the initial introduction of Highlight’s premium video virtual sports products to Stanleybet’s brick-and-mortar outlets.
Product Launch in Retail Stores
This agreement enables Stanleybet’s retail customers to access Highlight’s flagship SOCCERBET titles, which use genuine archive footage sourced from some of the top football leagues worldwide. The rollout is expected to enhance the gaming experience across Stanleybet’s physical locations and complements their current online offering.
Executive Insights
Steven Holmes, CEO of Highlight Games, said: “I’m delighted to broaden our partnership with Stanleybet Group. This expansion underscores the strength of our content and the trust Stanleybet places in our products. We look forward to delivering our award-winning video virtuals to an even wider audience.”
Nicola Allinson, IT Director at Stanleybet Group, added: “Our partnership with Highlight Games continues to grow, and this retail expansion highlights the quality and engagement of their content. We are confident that Highlight’s products will perform strongly across our European venues, as they have online, and we look forward to ongoing collaboration.”
Product Overview Table
| Company | Product | Platform | Key Feature |
|---|---|---|---|
| Highlight Games Limited | SOCCERBET | Stanleybet Retail | Authentic archive football footage |
- Author
Daniel Williams
