Key Moments:
- Logifuture has introduced its Zoom virtual football platform to Kenya through a partnership with Betika
- The technology, powered by Sportradar’s OneFeed, has enabled a rapid and efficient integration
- Operators using Zoom have reported up to 30% increases in sportsbook turnover
Strategic Launch of Zoom Virtual Football
Logifuture has teamed up with Betika, a prominent gaming operator in Kenya, to roll out Zoom, its continuous virtual football product. This collaboration marks the first time Zoom is available in the Kenyan market, solidifying Betika’s dedication to offering superior gaming solutions to its user base.
Efficient Technical Integration
By leveraging Sportradar’s OneFeed, the integration process for Zoom was straightforward, requiring minimal technical resources. This allowed for a swift transition from development to live operations, enabling Betika to bring Zoom to market rapidly.
Product Features and Commercial Impact
Zoom delivers perpetual, immersive virtual football events, producing over 130,000 matches each month based on advanced random number generator simulations and realistic match modeling. This design ensures players can stay engaged with sportsbook offerings at all times, including off-hours and periods with less live sports action.
One standout feature is the option for players to mix virtual and live football bets on a single wager, providing a cohesive experience that bolsters engagement without drawing attention away from traditional sportsbook offerings. Reports from operators using Zoom have indicated up to a 30% uplift in sportsbook revenue, underscoring the product’s significant commercial value.
Partnership Perspectives
Niccolò Cassettari, chief business development officer at Logifuture, said: “Betika is the benchmark operator in Kenya, and exactly the kind of partner we look to work with. Their customers expect innovation, quality and a seamless user experience, and Zoom has been built to deliver precisely that.
“This partnership represents an important milestone for us in Africa, and we’re excited to grow alongside Betika as we continue expanding our product roadmap with new tournaments and sports in 2026.”
Peter Stagles, Group Chief Product Officer at Betika, added: “At Betika, our focus is on continuously evolving our product offering to match the expectations of our customers and the dynamics of the market. The launch of Zoom strengthens our virtual sports portfolio with a premium always-on football experience that complements our core sportsbook offering, enhances player engagement and gives our customers even more choice in how and when they play.
“As Kenya’s market leader, innovation remains central to how we maintain our edge, and this partnership with Logifuture reflects that commitment.”
Zoom Virtual Football: Product Snapshot
| Feature | Details |
|---|---|
| Monthly Virtual Football Events | Over 130,000 |
| Integration Platform | Sportradar’s OneFeed |
| Main Market Entry | Kenya (via Betika) |
| Reported Turnover Increase | Up to 30% |
| Combined Betting Options | Virtual and real football bets on one ticket |
- Author
Daniel Williams
