Key Moments:
- Sportradar and Polymarket have broadened their partnership to span over 20 sports leagues and competitions
- The expanded agreement adds around 300,000 matches per year, including Bundesliga, Euroleague Basketball, and Tennis Grand Slams
- The deal incorporates official sports data, live streaming, integrity services, fan engagement solutions, and marketing initiatives
Expanded Partnership Enhances Global Sports Prediction Markets
Sportradar and Polymarket have finalized a wider strategic partnership that now brings official sports data, live streaming, and integrity services to more than 20 global sports leagues and competitions. This expanded collaboration encompasses about 300,000 matches annually and introduces high-profile competitions such as the Bundesliga, Euroleague Basketball, Chinese Basketball Association (CBA), National Basketball League (NBL), Tennis Grand Slams, and UTR Pro events.
The updated agreement solidifies Polymarket’s sports prediction market offering in the US, while further advancing Sportradar’s role as a core technology and data provider in the expanding prediction markets space. According to both companies, the relationship is scheduled to evolve with the introduction of more products, properties, and market types in the future. Notably, Polymarket users now gain access to expanded coverage in soccer, basketball, and tennis, joining the competitions already present in the partnership.
Comprehensive Platform Features: Data, Streaming, and Fan Engagement
With this expanded partnership, Polymarket receives access to premium official sports data and live odds, supporting both pre-game and in-play prediction markets. Sportradar will supply exclusive live streaming content for events including the Bundesliga and Euroleague Basketball, giving users the ability to follow live sporting action while engaging in related marketplace activity.
Additionally, Sportradar will provide fan engagement solutions that include scores, schedules, and detailed data visualizations, as well as marketing and customer acquisition services to target sports audiences more effectively.
Strengthened Integrity Services and Technology Infrastructure
The agreement includes provision of Sportradar’s integrity services to Polymarket, particularly the Sportradar UFDS AI system, aimed at detecting suspicious activity within the markets. The expanded relationship also features the Sportradar Integrity Exchange (SIE), a secure platform for participants to share intelligence about potential integrity threats.
Sportradar has stated that the integration of real-time data, live content, and integrity tools can help prediction markets to price events accurately, settle contracts with reliability, and instill confidence among participants.
| Feature | Description |
|---|---|
| Sports Coverage | 20+ leagues and 300,000 matches annually |
| Live Streaming | Bundesliga, Euroleague Basketball, more |
| Data Services | Official sports data, live odds, scores, schedules |
| Integrity Solutions | UFDS AI detection, Sportradar Integrity Exchange |
Leadership Views and Future Developments
Sportradar CEO Carsten Koerl said, “Prediction markets represent a compelling adjacent growth opportunity.” He added that Sportradar is establishing itself as foundational infrastructure for the prediction markets ecosystem.
Polymarket President of Sports Business Development Ari Borod said the expanded relationship gives the platform access to sports data, live content and integrity services across more than 20 leagues and competitions. Sportradar and Polymarket said their relationship is expected to expand further, with the companies planning to explore additional products, sports properties and markets.
Adapting to Market Growth and New Offerings
The broader partnership between Sportradar and Polymarket is developing as sports become an increasingly central component of prediction markets. With the increase in prediction market activity in the US, Polymarket has broadened its sports content to compete for consumer attention around significant sporting events. Recently, Polymarket introduced parlays within a beta test, indicating further diversification of its product suite.
Meanwhile, Sportradar has tailored its sports data, technology, and integrity solutions for prediction market operators. In June, the company initiated a multi-year agreement with Kalshi for official sports data, live odds, and integrity services, covering leagues such as MLB, MLS, UFC, and NHL. This contract extended Sportradar’s services to brokers and market makers on Kalshi’s platform, aligning with heightened demand for sports-based prediction markets. The most recent expansion with Polymarket further extends this approach, now reaching over 20 sports leagues and competitions.
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