Author: Daniel Williams

Key Moments: Traditional advertising channels have lost effectiveness as regulatory pressures increase and market growth slows. iGaming operators are shifting focus to influencers, leveraging trust and community engagement on platforms like Twitch, YouTube, and Discord. Regulatory scrutiny is intensifying on influencer campaigns, prompting agencies to enforce compliance before content goes live. Influencer Platforms Take Center Stage The iGaming industry’s approach to customer acquisition has undergone a pronounced shift. While previous strategies included heavy investments in television commercials during football matches, SEO-driven affiliate marketing, and digital banner campaigns, these methods have…

Key Moments: The British Gambling Commission has launched an Illegal Gambling Hub to centralize information on unlicensed gambling in the UK. Initial research findings highlight that illegal gambling is more common among men, younger adults aged 18 to 24, frequent gamblers, and those with high Problem Gambling Severity Index scores. The regulator is focusing on understanding the drivers behind engagement with illegal gambling sites and the potential impacts on the legal market. Introduction of the Illegal Gambling Hub The British Gambling Commission has set up an Illegal Gambling Hub to…

Key Moments: Melco Resorts & Entertainment Ltd has confirmed it will close Grand Dragon Casino and Mocha Kuong Fat in September 2025. Gaming assets from closing venues will be reallocated to City of Dreams, Altira Macau, and Studio City, as approved by regulators. All affected employees will be transferred to other Melco Macau operations to maintain their employment. Details of Venue Closures Melco Resorts & Entertainment Ltd announced that it will close Grand Dragon Casino in Taipa at 23:59 on September 22, 2025. Additionally, Mocha Kuong Fat, which operates as…

Key Moments: Novomatic AG increased its stake in Ainsworth Game Technology Ltd to 59.8 percent, according to a recent ASX filing. The AU$1.00 per share offer values Ainsworth at approximately AU$336.8 million, representing a significant premium over market trading levels. If Novomatic attains 75 percent ownership, it plans to delist Ainsworth from the ASX, with compulsory acquisition triggered at 90 percent ownership. Novomatic Advances in Takeover of Ainsworth Austrian gaming supplier Novomatic AG has expanded its ownership in Ainsworth Game Technology Ltd (AGT), reaching a 59.8 percent stake following recent…

Key Moments: The European Committee for Standardisation (CEN) will close voting on the proposed gambling harm standard on 25 September. If adopted, the standard would set voluntary, cross-border “markers of harm” to help detect risky gambling behaviors, with publication expected by early 2026. Ongoing legal conflicts, including Malta’s Bill 55, illustrate the complexities of enforcement and harmonization across Europe’s gambling market. Push for a Common Standard on Gambling Harm The European Gaming and Betting Association (EGBA) has urged national regulatory bodies to endorse a new, unified European standard for tackling…

Key Moments: The Gaming in Germany Conference is scheduled for November 11, 2025, in Berlin with registration now open. The agenda features panels on regulatory changes, the black market threat, and an evaluation of the 2021 State Gambling Treaty. A pre-conference webinar will take place on October 7 at 15:00 CET focusing on regulatory and market updates. Comprehensive Agenda Unveiled for Berlin Conference The Gaming in Germany Conference, planned for Tuesday, November 11, 2025, in Berlin, has revealed its preliminary agenda. Organized into three main blocks, the event will address…

Key Moments: The Western Cape Gambling and Racing Board recently welcomed government and industry leaders from Zambia for a two-day workshop. This initiative directly supports the board’s 2025-2030 strategic framework, rooted in South Africa’s National Development Plan. Discussions centered on exchanging regulatory strategies and cultivating cross-border cooperation to enhance oversight and industry growth. High-Level Workshop Fosters Knowledge Sharing The Western Cape Gambling and Racing Board (WCGRB) underscored its dedication to maintaining high industry standards and strengthening ties with the global gambling sector. Over the course of two days, WCGRB hosted…

Key Moments: Indonesia has secured cooperation from 16 digital platforms, including TikTok, Meta, and Google, to enhance online gambling content moderation. The SAMAN moderation system is set to reach full operational status next month, after removing over 2.8 million harmful posts since October 2024. Authorities have suspended welfare payments for over 300,000 recipients found engaging in online gambling, with Rp542.5 billion in gambling-linked payments identified nationwide. Joint Effort Targets Digital Gambling Content Indonesia’s Ministry of Communication and Digital (Komdigi) announced a significant agreement with 16 leading digital platforms – among…

Key Moments: India will implement new online gaming rules beginning October 1, 2025, under The Promotion and Regulation of Online Gaming Bill, 2025. The legislation prohibits money-based online gaming and related financial transactions while backing e-sports and social gaming. The government has indicated that the implementation timeline could shift, pending further industry consultations. Consultative Approach Shapes New Legislation The Indian government is preparing to introduce sweeping online gaming regulations this year. Union Information and Technology Minister Ashwini Vaishnaw announced that The Promotion and Regulation of Online Gaming Bill, 2025 will…

Key Moments: QuinnBet has expanded its partnership with the Ospreys, securing logo placement on all three of the team’s shorts this season. The updated agreement introduces a multi-year term, with the partnership now running through 2028. The collaboration aims to enhance brand visibility for QuinnBet across BKT URC and EPCR Challenge Cup audiences, while supporting Safer Gambling initiatives. Expanded Partnership Details The Ospreys have confirmed that QuinnBet, their official betting partner, has extended its sponsorship commitment. Under the new deal, the QuinnBet logo appears on the back of all three…