Author: Daniel Williams

Key Moments: SOFTSWISS has published the Sportsbook KPI guide as a practical tool for daily sportsbook performance management The guide addresses rising acquisition costs, heightened player expectations, and tighter regulations by moving beyond traditional metrics The Sportsbook KPI guide is now available for download on the SOFTSWISS website Purpose-Built Framework for Performance Analytics SOFTSWISS, a global supplier of iGaming solutions, has introduced the Sportsbook KPI guide designed to assist operators in gaining deeper insights into sportsbook performance. This newly released resource supports decision-making by moving away from basic metrics, fostering…

Key Moments: FanDuel stopped accepting credit card deposits on March 2 Earlier, DraftKings introduced the same restriction in August Meanwhile, U.S. Senator Elizabeth Warren raised concerns about high credit card fees in sports betting FanDuel Implements New Deposit Restrictions FanDuel Sportsbook officially stopped accepting credit card deposits for its U.S. sportsbook, casino, and racing products on March 2. As a result, customers must now use alternative payment methods. Notably, this decision follows a similar move by DraftKings, which introduced the same restriction last August. Rationale Behind the Change According to…

Key Moments: Four Senate bills have been introduced in New Jersey, targeting stronger player protections and responsible online gaming practices. SB 3401 would prevent operators from sending direct promotional notifications, while SB 3461 seeks to ban credit card funding for gambling accounts. All four bills are under review by the Senate State Government, Wagering, Tourism & Historic Preservation Committee. Proposed Measures for Player Protection New legislation recently presented by New Jersey senators focuses on strengthening the safety and responsibility of online gambling within the state. Four distinct Senate bills address…

Key Moments: New Jersey senators have introduced four bills targeting player protection and responsible gaming in online gambling and sports betting. SB 3401 seeks to block operators from sending push notifications or text messages about gaming promotions directly to users. SB 3461 aims to prohibit funding of online gaming accounts with credit cards to mitigate financial risks for players. Legislation Targets Direct Advertising and Payment Restrictions New Jersey senators have recently advanced four measures aimed at increasing responsible gaming oversight across the state’s online gambling and sports betting industries. Central…

Key Moments: Superbet introduced its new brand direction in Brazil, centering on emotion and experience rather than transactional messaging. The campaign began with out-of-home ads on February 7 and expanded to multiple channels, featuring Nicole Bahls and Cafu as interactive brand ambassadors. Superbet achieved GUINNESS WORLD RECORDS™ recognition for the Superbateria samba drum ensemble, uniting 1,243 percussionists during Carnival festivities. Superbet’s Strategic Shift in Brazil Superbet has distanced itself from the conventional approach of the betting sector, instead embracing an emotionally-charged narrative as part of its brand platform in Brazil.…

Key Moments: Spelinspektionen introduces SIFS 2026:1, new supervision-fee rules effective March 1, 2026, replacing SIFS 2024:4. Commercial online gaming and betting licence fees are SEK 240,000 per licence and period; supplier permits are SEK 16,500. The authority assesses fees per licence, not per company group, and invoices in advance for each 12-month period. New Supervision-Fee Regulation Introduced Spelinspektionen, Sweden’s gambling authority, will implement a revised supervision-fee structure under SIFS 2026:1 starting March 1, 2026. This regulation replaces SIFS 2024:4. While the update does not change what operators may do in…

Key Moments: Acquire.bet has entered an exclusive regional partnership with E2, integrating advanced sports data and monetization solutions. The collaboration enables publishers and media brands to convert their audiences into compliant and high-performing betting revenue streams. The first major launch from the partnership will be a turnkey World Cup Hub, targeting increased North American betting activity during this summer’s tournament. Exclusive Partnership Integrates Cutting-Edge Technology and Monetization Acquire.bet announced an exclusive agreement with E2, the SaaS provider known for BetQL-powered publisher solutions. As a result, Acquire.bet becomes E2’s sole partner…

Key Moments: The Illinois Gaming Board has distributed over 60 cease-and-desist letters to unregulated online casino and sweepstakes platforms. Key brands targeted include Chumba Casino, Fluff, LuckyLand Slots, and Stake, with potential penalties for non-compliance. Illinois officials have cited concerns over consumer safety and regulatory integrity as central reasons for the crackdown. Regulators Take Aim at Unlicensed Online Gambling The Illinois Gaming Board (IGB), in partnership with the Attorney General’s Office, has initiated actions against more than 60 online casino and sweepstakes sites operating without proper licenses or regulatory oversight.…

Key Moments: The British Gambling Commission is consulting on moving all betting fines and settlements into the government’s Consolidation Fund. Previously, negotiated settlements stayed outside the Consolidation Fund, but the proposal would reverse that approach. The consultation closes on April 2, 2026, after which the Commission may set final rules. Overview of the Proposed Regulation The British Gambling Commission is considering a major change to how it allocates fines from betting companies. Under the proposal, all penalties, including mandatory fines and negotiated settlements, would flow into the UK government’s Consolidation…

Key Moments: Gross Gaming Yield (GGY) for UK online gaming declined by 2% to £1.5 billion for the period ending December 31, 2025 Total online bets and spins increased 6% to 27.4 billion during the same period Average number of regular user accounts dropped by 2% to 12.7 million Market Dynamics and Segment Trends The latest data from the UK Gaming Commission has highlighted changes in the online gambling environment for Great Britain. Between the previous period and December 31, 2025, the sector recorded a slight dip in Gross Gaming…