Author: Olivia Cole

Two of the biggest high-street bookmakers in the United Kingdom, Ladbrokes Coral and William Hill, have reportedly increased the amount they spend on hospitalities for Members of Parliament. The UK government is currently pressured into taking more serious actions against the betting industry, which may be a potential reason for the considerable increase in the hospitality expenditures of the two leading sports betting operators. Data from the parliamentary Register of Members’ Financial Interests indicates that the expenditures on hospitality of the two leading UK bookmakers amount to £18,018. The sum…

Leading events organiser Clarion confirmed today it has signed an acquisition agreement with one of the biggest investment firms in the world, Blackstone. Under the terms of the deal, Blackstone Group is to acquire the majority of Clarion’s shares in exchange for the sum of £600 million. The acquisition is to be made possible with Clarion’s private equity funds that were previously managed by the credit investment company Providence Equity Partners as was announced in a press release by Blackstone. Some of the other private equity companies to partake in…

The acclaimed supplier of premium online and mobile casino solutions Yggdrasil Gaming announced it has sealed an agreement with leading UK sports betting and casino operator Betfred. The newly signed deal will see the launch of Yggdrasil Gaming’s content across Betfred’s UK and dot com domains. The agreement between the two parties is also said to further Yggdrasil’s expansion across the online gambling market in the United Kingdom. The terms of the new agreement allow for the direct integration of Yggdrasil’s entire gaming collection of award-winning slots on Betfred’s UK…

Betsafe, the leading online casino and sports betting provider owned by Betsson Group, disclosed it has signed a sponsorship agreement with the Saracens Rugby Club. Under the terms of the newly signed deal, Betsafe is to become the main sponsorship partner of the dominant European Rugby Champions Cup winners at Saracens. The partnership is to continue over the course of the following three years, during which period of time the logo of the Betsafe brand will grace the home and away shirts of the Saracens team members. In addition, the…

The leading technology and online marketing company for the iGaming, lottery and trading industries Income Access revealed that it is to integrate the King Billy Affiliates programme to its affiliate software. Under the terms of the agreement, the Curacao-licensed iGaming operator King Billy Casino will see its affiliate programme launched with Paysafe’s affiliate software provider. After the integration, all members of the King Billy Affiliates will get the opportunity to access performance insights and specially-tailored marketing materials. The Chief Executive Officer of Income Access’ Digital Wallets division, Lorenzo Pellegrino, commented…

The market-leading gaming solutions and interactive entertainment provider Gaming Innovation Group officially revealed that it has reached a lottery betting agreement with the lottery games provider Lottoland Solutions. Under the terms of the agreement, a new lottery betting vertical is to be integrated into the platform of iGaming Cloud. The head of iGaming Cloud Ben Clemes commented on the newly-inked partnership with Lottoland, saying that the collaboration provided the company with the opportunity to add a new product to the current offering of iGaming Cloud, powered by one of the…

The market-leading online gaming solutions provider Gaming Innovation Group Inc. (GIG) revealed that it had agreed to take over all assets in one of the largest networks in Scandinavia through its subsidiary Innovation Labs. The company is to acquire Skt Marketing Ltd at the total prize of NOK204 million. This is the fourth affiliate takeover deal for Gaming Innovation Group in 2017 so far, with the company managed to rank among the leading players at the Nordic market as far as the latter’s affiliate segment is concerned. As revealed by…

The world’s leading mobile and online casino games provider Betsoft Gaming revealed that it has signed a partnership agreement with a new Asian-facing operator HBet63. The latter is currently aimed at covering the markets of China, Malaysia and Singapore. The Business Account and Sales Manager of Betsoft Gaming Joya Zhang described HBet63 as a new player in the Asian market, that could actually turn out to be a rising start, since it had made a promising start. Joya Zhang also explained that Betsoft Gaming’s team projected great results to be…

Daily fantasy sports operators DraftKings and FanDuel revealed that they have put an end to their merger plans after facing a legal challenge by US antitrust authorities. The long-desired merger deal between the two companies has faced a lot of criticism lately, with the US Federal Trade Commission (FTC) and some rival operators vigorously opposing the agreement. As reported by Casino Guardian last week, the operators defended their merger on numerous occasions, saying that it would not have a negative impact either on customers or on local competition. Only a…

The award-winning sports betting company SBTech announced the official launch of winmasters.com.cy, thanks to which the company has become the first-ever sportsbook platform supplier to set foot in the market of Cyprus. The release came as the next step of the expansion strategy of the operator and was carried out only six months after SBTech signed a partnership contract with Winmasters. The Chief Executive Officer of SBTech Richard Carter commented on the website release, saying that the launch was timely and successful. He also revealed that it was a great…