Key Moments: Soft2Bet has launched TopBet.ro, targeting Romanian sports fans with football and motorsport markets and an automotive-inspired brand. The platform integrates MEGA missions and fast mobile navigation to enhance engagement and repeat usage. TopBet.ro includes a casino lobby and responsible gaming features adapted specifically for Romania. Sportsbook Rollout Tailored for Romanian Fans Soft2Bet has introduced TopBet.ro, a sportsbook platform developed for the Romanian market. TopBet.ro spotlights football and motorsport, offering up-to-date markets, event-based boosts, and a distinctive auto-themed brand identity. The platform’s mobile-first interface emphasizes swift bet placement and…
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FanDuel Casino Launches New Loyalty Program and Expands “Calling All Thrillionaires” Campaign
Key Moments: FanDuel Casino has introduced the Rewards Club loyalty program in New Jersey, Michigan, Pennsylvania, and West Virginia. The new Rewards Club offers tiered weekly bonus back rates of 5%, 10%, 15%, and up to 25%, along with Reward Boxes and birthday bonuses. The “Calling All Thrillionaires” campaign enters a new phase with fresh multimedia content, with new ad spots airing in major iGaming markets. Launch of the FanDuel Casino Rewards Club FanDuel Casino launched the Rewards Club, a new loyalty initiative that directly engages players in four states:…
Read MoreChicago Considers New Online Sports Betting Tax to Strengthen City Budget
Key Moments: Mayor Brandon Johnson has proposed a 10.25% tax on adjusted gaming receipts from online sports betting operators in Chicago. The new tax measure is projected to generate an additional $1.15 billion, supporting the city’s 2026 budget strategy. Recreation taxes affecting gaming, liquor, and cannabis could increase by 15.8% if the plan is adopted. Chicago Proposes Online Sports Betting Tax Hike A plan presented by Mayor Brandon Johnson seeks to introduce a 10.25% tax on adjusted gaming receipts from online sports betting operators in Chicago. This proposal features in…
Read MoreFinnish Regulator Probes Veikkaus Over Social Media Marketing Practices
Key Moments: Veikkaus is currently under investigation by the National Police Board for potentially breaching gambling marketing regulations through paid social media campaigns. Promotions on Meta-owned platforms have prompted questions about compliance with Finland’s strict lottery laws. Finland will shift to a new gambling licensing regime in 2027, moving away from the longstanding monopoly model. Social Media Promotions Trigger Regulatory Scrutiny Veikkaus, Finland’s state-controlled gambling operator, is subject to an inquiry from the National Police Board (NPB) regarding its use of paid social media advertising. The investigation focuses on whether…
Read MoreZambia Enforces Stringent Payment Schedule for 10% Betting Excise Duty
Key Moments: The Zambia Revenue Authority (ZRA) introduced mandatory monthly deadlines for the new 10% betting tax, requiring remittance by the 15th of each month. The first round of collections concerns September 2025 transactions, with subsequent payments due monthly on the same date. Major operators such as Betway and BetLion suspended operations after a court ruling upheld the excise duty, while betPawa continued under the new regime. Overview of Tax Implementation The Zambia Revenue Authority (ZRA) has taken firm action to enforce the new 10% betting excise duty. In its…
Read MoreRegulatory Lag Faces America’s Escalating iGaming Marketing Surge
Key Moments: 39 states have legalized sports betting, with seven states authorizing online casino gaming Marketing efforts by both major operators and smaller “guerrilla” affiliates have rapidly intensified across platforms Several states have already enacted bans on sweepstakes casinos amid rising calls for cohesive regulation Rapid Marketing Expansion Outpaces Oversight Gambling promotions have become omnipresent in the United States, driven by a tidal wave of advertising ranging from television commercials during the Super Bowl to influencer campaigns across TikTok and YouTube. An industry that began as a meticulously controlled rollout…
Read MoreNorthern Lights Gaming Taps Chris Loftus as New CEO After Leadership Transition
Key Moments: Chris Loftus has been appointed CEO at Northern Lights Gaming following Andrew Goodale’s departure. Loftus brings over 17 years of experience in the online slot sector, having joined the company in April 2025 as Commercial Director. The company aims to continue its momentum with a robust product roadmap under Loftus’s leadership. Leadership Shift at Northern Lights Gaming Northern Lights Gaming has elevated Chris Loftus to the Chief Executive Officer position after Andrew Goodale stepped down after more than eight years at the helm. Northern Lights Gaming has promoted…
Read MoreMissouri Charts Strategic Course for Launch of Regulated Sports Betting
Key Moments: Missouri Gaming Commission finalized all sports betting regulations by June 30, ahead of the statutory December 1 deadline. More than 450 license applications had been submitted to the Missouri Gaming Commission as of September 2025, reflecting major industry interest. The state placed strong emphasis on transparency, integrity, and collegiate protections in its regulatory framework. Forward-Looking Regulation and Timeline Missouri is on the verge of introducing a tightly regulated sports betting market, defined by an unwavering commitment to compliance and stability. In an interview with iGaming Future in August…
Read MoreOnline Gaming Fuels Pennsylvania’s Steady Revenue Growth in September 2025
Key Moments: Total gaming revenue for Pennsylvania reached $535.8 million, increasing 5.9% year over year. Online slot revenue jumped 37.1%, totaling $181.1 million in September 2025. Sports betting revenue declined 44.5% to $29.7 million, even as betting handle rose to $850.5 million. Digital Gaming Continues to Outpace Traditional Casinos Pennsylvania’s gambling sector demonstrated consistent gains in September 2025, with statewide revenue reaching $535.8 million. This performance, representing a 5.9% growth from the previous year, reflects an ongoing transformation as online operations outshine traditional land-based venues. Strong Growth in Online Slots…
Read MoreMetropolitan Park Casino Project in Queens Eyes $33B Tax Windfall
Key Moments: The $8 billion Metropolitan Park proposal has been projected to generate over $33 billion in tax revenue over 30 years. The development is expected to create around 17,000 direct construction jobs and 25,000 indirect jobs, with 6,000 permanent positions upon opening. Developers have submitted an updated application and now have backing from all six nearby community boards and the Community Advisory Committee. Plans for a Premier Entertainment Destination Metropolitan Park, an $8 billion venture by Steve Cohen and Hard Rock International, has advanced closer to fruition as new…
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