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The UK advertising regulatory body has warned local gambling companies that most content marketing communications are categorised as marketing, which means that they must abide by the watchdog’s rules, although there are some exceptions. The Advertising Standards Authority (ASA) has noted that research over whether its rules apply to gambling companies’ content marketing on social media has raised some questions. The advertising regulator noted that such content does not openly promote a brand but is intended to stimulate interest in the company’s products or services. According to the ASA, this…

Tabcorp, pub establishments, and the anti-gambling lobby in the state of Victoria are preparing for an election-year campaign to try and convince the local Government to boost the tax that applies to online bookmakers, which is currently the lowest one in the country. Reportedly, gambling companies based in Australia intend to try and pressure Treasurer Tim Pallas to increase the tax that online gambling and sports betting operators such as Sportsbet and Ladbrokes are required to pay. Currently, that tax rate is 10%. The point-of-consumption tax (POCT) was first unveiled…

Former striker Michael Owen was found to have breached the UK gambling advertising laws by using his account on Twitter to promote an unlicensed cryptocurrency casino to British customers. The ex-professional footballer, who once played for some of the largest clubs, including Manchester United, Liverpool and Real Madrid, has received instructions from the Advertising Standards Authority (ASA) to take down a promotion for a non-fungible token (NFT) scheme which violated the country’s rules about advertising cryptocurrency products. In mid-May, Michael Owen published 2 tweets advertising the services of Punt Casino…

A major report has warned that losses on the most addictive gambling products are mainly concentrated in deprived areas. According to the report, over 420,000 British gamblers lose no less than £2,000 on an annual basis. The report unveils information about the massive losses of the most avid gamblers and raises concern regarding the low level of intervention that competent regulatory bodies and authorities have with gambling operators in an effort to prevent their customers from gambling-related harm. The findings of the research triggered more calls for the UK Government…

The New South Wales (NSW) Government has revealed that it is willing to amend two of the local gambling regulations, which are set to expire in September. The Cabinet issued an official report to inform that the amendments are expected to be brought in by the end of 2022. The Hospitality and Racing CEO, Anthony Keon, commented on the matter, saying that statutory reviews allow the law to keep up with the pace of the constantly changing industry. The two regulations of the gambling sector that are expected to be…

The beginning of the week saw the Queensland State Government announce its decision to roll out a significant increase to the taxes paid by the corporate sports betting operators. The local Government’s intention is to bring changes to the way in which racing is funded. As part of these changes, the local lawmakers have decided to introduce a new 5% racing levy in addition to the so-called Point of Consumption tax that bookmakers are already required to pay. The Queensland State Government also revealed that free and bonus bets will…

The regulated gambling and betting sector in the UK is expected to generate a total of 15,000 tech jobs in the upcoming 5 years, as part of an ambitious Levelling Up agenda. According to reports, 10,000 technology jobs are already provided by the online gambling, betting and bingo industry in the country, which also supports a further 30,000 posts. However, gambling industry experts predict even more jobs to be established outside London, especially considering the current growth trends for gaming and betting businesses across the UK. The Levelling Up agenda…

At the time of its sensational 2021 downfall, Football Index – an online gambling platform that allowed customers to purchase and sell “shares” in professional football players and gamble on their future performance – wiped out thousands of pounds of its users and prompted a Government review into the sector, along with the company’s failure. Its failure caused chaos, but the more scandalous thing to learn was that a new website offering a similar service appeared only days after the platform of Football Index crashed down. The website, called AllStars…

After previously unveiling big plans to bring some amendments to the 2005 Gibraltar Gambling Act, the Government of the British Overseas Territory has issued a Command Paper inspired by the local financial sector. Recently, local authorities have published a preliminary draft of the bill aimed at bringing the desired reforms to the industry by expanding the types of operating permits available for gambling companies and making the sector’s regulation more flexible. On the other hand, the reforms are expected to make some crucial alterations regarding the best spots for gambling…

An anti-gambling Oireachtas senator has told organisers of the National Lottery that their TV adverts should be suspended from early evening advertising slots because underage individuals were unfairly affected by them. The aforementioned claim was made by the Irish Member of Parliament, who has been insisting on the establishment of a 9:00 PM watershed for Lotto draws and ads so that they are not seen by children during the daytime. The campaigner claims that the draw of the Irish National Lottery, which the national broadcaster RTÉ has been airing at…