News

Key Moments: The UK’s advertising code was updated on 1 September to include all licensed gambling operators, regardless of where they are registered. Overseas firms serving the UK—such as those in Gibraltar or Malta—must now follow the same rules for both paid and unpaid marketing. The updates focus on curbing irregularities in organic online promotions and ensuring uniform standards across the sector. Broader Ad Rules for International Operators The UK’s principal advertising authority has extended the reach of its gambling promotions regulations to cover all overseas-registered companies targeting British consumers.…

Key Moments: GeoLocs has launched a refreshed brand identity, “The Future of GeoLocation,” aimed at the iGaming, Lottery, and Sports Betting sectors. The company highlights a commitment to advanced technology, industry expertise, and a strong partnership approach with operators. GeoLocs emphasizes collaboration and innovation as it seeks to support operators expanding into newly regulated markets globally. Brand Refresh Highlights Strategic Direction GeoLocs has revealed a comprehensive rebrand designed to signal its forward-thinking vision within the geolocation segment of the iGaming, Lottery, and Sports Betting markets. With the unveiling of “The…

Key Moments: SOFTSWISS has won the Best Game Aggregator Platform award at CGS Recife Awards 2025. The Game Aggregator offers access to over 35,000 games from more than 300 providers and supports 24 regulated markets. Engagement features have driven a 22% rise in daily bets and a 50% increase in turnover per user. Latin American Milestone and Global Recognition SOFTSWISS has been honored with the Best Game Aggregator Platform accolade at CGS Recife Awards 2025, consolidating its status as an influential content hub in the iGaming sector. With operations spanning…

Key Moments: Obtaining an iGaming license is only the first step, with ongoing compliance posing greater challenges. Frequent regulatory updates require continuous investment in compliance systems and audits. Expert legal support has become essential for operators seeking long-term stability in the iGaming sector. The Realities of Licensing and Ongoing Compliance Securing an iGaming license marks the initial requirement for companies entering regulated markets such as the UK, France, or Spain. To obtain this license, businesses must undergo comprehensive regulatory screening, providing documentation of funds, business plans, and paying relevant fees.…

Key Moments: Evolution and Pragmatic Play have ceased operations on Stake.us for California users following a lawsuit by the City of Los Angeles. The City of Los Angeles has filed a civil enforcement action identifying multiple suppliers as allegedly supporting illegal online gambling. Legislation known as AB 831, which seeks to ban sweepstakes casinos and penalize suppliers, is gaining momentum in California. Leading Software Providers Withdraw from Stake.us Stake.us users in California have lost access to popular titles from Evolution and Pragmatic Play after both companies exited the platform. The…

Key Moments: Genting Berhad (GENT) and Genting Malaysia (GENM) experienced earnings declines in the first half of 2025, with GENT’s revenues and EBITDA dropping 7-20 percent year-on-year. Free cash flow for GENT fell to negative RM 260m (€54m) in the first half, and capital expenditure rose to RM 2.4bn (€498m). Despite liquidity strengths, leverage ratios increased to 5.9x/2.9x for GENT and 7.1x/5.5x for GENM. Mixed Performance Across Key Markets A recent CreditSights report highlighted sustained pressure on the financial outlook for Genting Group, attributing this to ongoing capital-intensive investments and…

Key Moments: PAGCOR is exploring AI tools for real-time monitoring of gambling behavior and identity checks. Digital Pinoys has launched a website where the public can report illegal gambling activities. Recent rules ban unauthorized advertising and celebrity endorsements in the gambling industry. AI Technology Targets Responsible Gambling and Fraud Prevention The Philippine Amusement and Gaming Corporation (PAGCOR) is reviewing artificial intelligence systems to strengthen oversight of the country’s fast-growing online gambling market. These tools aim to quickly detect risky betting behavior and spot fake IDs during registration. Innovative Oversight with…

Key Moments: GoldenRace has partnered with Inbet, a leading Bulgarian retail and online betting operator. The collaboration brings the Penalt2Win virtual football game to Inbet’s retail locations. Penalt2Win utilizes motion capture technology to deliver a realistic penalty shootout experience with favored football betting markets. Strategic Partnership Expands GoldenRace’s Presence in Bulgaria GoldenRace, known for its virtual sports and betting platforms, has formed a new alliance with Bulgaria’s largest retail betting operator, Inbet. Through this partnership, GoldenRace will supply Inbet with its popular Penalt2Win football game, further expanding the company’s reach…

Key Moments: Flashscore has initiated a comprehensive upgrade to its live scores app for the 2025/26 football season. Revamped match previews now feature structured sections, betting insights, and team win probability visualizations. A major new feature is set for release in September ahead of SBC Lisbon. Product Overhaul for Global Football Fans Flashscore, renowned as the world’s leading live scores application, has entered the 2025/26 football season with an ambitious suite of product enhancements. These updates are intended to deliver a larger, quicker, and more insightful experience for football enthusiasts…

Key Moments: Octoplay is bringing its entire portfolio to 888 and Mr Green in both the UK and Denmark through a broadened partnership with Evoke Group. This extended alliance follows successful collaborations, such as the William Hill integration in 2024 and recent projects with Danske Spil and Midnite. Octoplay now operates in 9 European jurisdictions, establishing itself as a pivotal provider for tier-one operators in the region. Strengthening Strategic Partnerships Octoplay has significantly advanced its European market strategy by expanding its relationship with Evoke Group. The agreement enables Octoplay to…