Key Moments:
- Cloudbet’s first Snapshot analyzes crypto betting across 12 major competitions between August and September 2025
- Soccer led global crypto betting activity at 57.1%, but tennis and MLB showed strong international engagement
- Argentina’s Liga Profesional de Fútbol gained substantial traction outside Latin America, with notable shares in Europe and Asia/Middle East
Inaugural Cloudbet Snapshot Delivers Regional Insights
Cloudbet, a crypto sportsbook and casino, has released its initial edition of the Cloudbet Snapshot: Regional Crypto Betting Trends. This new report series highlights how bettors from various regions interact with sports on the platform, focusing on the August to September 2025 window. The analysis draws from the top 12 most popular sports competitions, selected from thousands of daily Cloudbet events.
Global Market Context and Shifting Betting Behaviors
Set against a global online gambling market pegged at $87.69 billion in 2025 with a projected growth to $153.57 billion by 2030, the survey examines shifting interests. The data reveals that while soccer remains the dominant force in crypto betting, regional leagues and other sports, such as baseball, UFC, and Argentina’s Liga Profesional, are gaining ground.
“We took each region’s top five competitions and built a composite set to show where local favorites overlap or diverge globally,” said John, a Cloudbet spokesperson. “This snapshot gives a clean view of how bettors engage across regions, without drowning in the thousands of markets we host every day.”
Soccer Maintains Leadership as Other Sports Rise
The findings show soccer capturing 57.1% of betting activity from August to September 2025, with the Premier League, La Liga, and UEFA Champions League leading the way. Notable matchups, such as the London derby between Chelsea and Crystal Palace, served as top draws for bettors.
Outside soccer, tennis played a central role as matches from the US Open represented more than 20% of the analyzed activity. Major League Baseball contributed 9.73%, buoyed by popular contests such as Yankees v. Red Sox. This contest drew interest from bettors outside the traditional North American base.
Regional Betting Highlights
| Region | Top Competitions (Share %) | Comments |
|---|---|---|
| Latin America |
Copa Libertadores (8.98%) LPF (8.53%) MLB (10.89%) | MLB made notable gains alongside traditional soccer leagues |
| North America |
MLB (22.78%) College Football (10.62%) UFC (10.21%) Soccer (10.42%) | MLB and combat sports competed closely with soccer |
| Asia & Middle East |
Soccer (lead) Serie A (9.75%) UFC (5.98%) | Soccer topped, but interest in UFC increased |
| Europe |
Soccer (dominant) Europa Conference League (9.93%) US Open Women’s Singles (10.03%) | Soccer remained dominant, but bettors engaged with tennis and continental leagues |
Argentina’s LPF Demonstrates International Appeal
Argentina’s Liga Profesional de Fútbol (LPF) has achieved significant presence outside its home market. It secured 8.53% share in Latin America but also registered 3.59% in Europe, 3.07% in Asia & Middle East, and 3.06% in North America. Analysts highlight favorable time zones as a catalyst, allowing South American fixtures to attract late-night European bettors after local leagues conclude. This gives LPF a continual audience, while other tournaments like Copa Libertadores remain more event-driven.
“Bettors don’t switch off when the last whistle blows in London or Madrid,” said John, the Cloudbet spokesperson. “They roll straight into Buenos Aires or Montevideo, because those games are still live, the streams are cheap, and the action feels real. It’s the same reason a Yankees–Red Sox series or a UFC title fight can pull people in from outside North America – rivalries and timing matter as much as the sport itself.”
Methodology and Additional Context
- The dataset covers the 12 most engaged competitions by share of unique bettors from each region’s top five, in the period from August 5 to September 4, 2025.
- Only activity within this composite sample was measured, excluding sitewide volume or other events such as NBA or NFL, due to likely seasonal impacts.
- This timeframe coincided with key global sports schedules, including European soccer kickoffs, MLB pennant races, and the US Open tennis championships.
- Author
Daniel Williams
