Key Moments:
- Abelson Sports has launched its Football Player Markets solution with BVGroup
- BVGroup has reinstated Abelson’s FPM, with an emphasis on goalscorer pricing
- The agreement expands football betting options for BVGroup customers by covering more domestic and international competitions, including new markets from Brazil
Strategic Re-engagement Between Abelson Sports and BVGroup
Abelson Sports, a recognized supplier of sports data solutions, has resumed its collaboration with BVGroup, one of Europe’s established gaming operators. The renewed partnership has resulted in the reintroduction of Abelson’s Football Player Markets (FPM) package to BVGroup’s offerings, particularly strengthening its goalscorer pricing solutions.
Expanded Market Coverage and Seamless Integration
By reintegrating the FPM product, BVGroup has upgraded its football-focused product suite across both its business-to-consumer sportsbook and expanding business-to-business network. This deployment brings comprehensive coverage for both domestic and international football competitions, notably broadening offerings with additional markets from Brazil. As a result, BVGroup’s customers have access to an extensive range of football player betting opportunities.
Operational Value for BVGroup
The integration leverages Abelson’s existing distribution infrastructure, allowing BVGroup immediate access to a diverse set of player markets. This move not only signifies a strengthened relationship but also reflects BVGroup’s confidence in Abelson Sports’ reliable and high-performing player market technology. Abelson’s flexibility and operational reliability continue to support market expansion and stability for operators working in this space.
Leadership Perspectives
Reuben Thomas, Sales Director at Abelson Sports, said:
“We’re delighted to see BVGroup powering their player markets with our Football Player Markets product. Their reputation for innovation and quality aligns perfectly with our mission to deliver reliable, data-rich pricing that enhances the football betting experience.”
Eoin Ryan, Director of Sportsbook & e-Gaming at BVGroup, added:
“Abelson’s coverage, speed and accuracy make them a trusted supplier for our player market needs. Having worked together previously, we know the value they bring, and we’re pleased to have renewed our collaboration. We look forward to exploring more opportunities together in future as we build towards next year’s World Cup.”
Overview of the Partnership
| Company | Product | Focus | Market Reach |
|---|---|---|---|
| Abelson Sports | Football Player Markets (FPM) | Goalscorer Pricing | Domestic and International Football, including Brazil |
| BVGroup | B2C Sportsbook, B2B Portfolio | Expanded Football Markets | Global |
- Author
Daniel Williams
