Key Moments:
- Bally’s Corporation reported a 5.4% revenue increase in Q3 2025, reaching US$633.7 million.
- North America Interactive segment grew 13.1% to US$49.9 million, while UK online revenue rose 8%.
- Bally’s transitioned its International Interactive business to Intralot in 2024, forming one of the largest listed companies on the Athens Stock Exchange.
Financial Performance in Q3 2025
Bally’s Corporation delivered a year-on-year revenue increase of 5.4% in Q3 2025, with total revenue reaching US$633.7 million. The casinos and resorts business was a key contributor, generating a 12.1% revenue increase to US$396.1 million. Double-digit growth was also recorded in the North America Interactive segment, where revenues climbed 13.1% to US$49.9 million. Additionally, the company marked an 8% increase in UK online revenue, underscoring Bally’s commitment to expanding in regulated online markets.
| Division | Revenue (US$ million) | Year-on-Year Change |
|---|---|---|
| Casinos and Resorts | 396.1 | +12.1% |
| North America Interactive | 49.9 | +13.1% |
| International Interactive | 215.1 | -6.9% |
Strategic Partnership and International Reorganization
Bally’s emphasized the value of its strategic collaboration with Intralot. Following the divestiture of its International Interactive business to Intralot in 2024, Bally’s stated that this move resulted in the creation of a global iGaming and lottery company with cross-market synergies. The combined entity is now cited as one of the largest listed companies on the Athens Stock Exchange and is expected to report €1.1 billion in annual revenue, with EBITDA margins above 39%.
Robeson Reeves, Bally’s CEO, stated: “The combination of Bally’s International interactive and Intralot created a global igaming and lottery champion with enhanced scale, diversification and a highly complementary product offering across B2G, B2B and B2C channels.” He added that the partnership is structured to capitalize on operational synergies and cross-selling opportunities in regulated markets, supporting ongoing growth and long-term value creation for stakeholders.
Investment in North American Operations
Bally’s continues to focus on strengthening its US footprint, with particular attention to the development of its Chicago resort project. Reeves confirmed that work on the permanent gaming and entertainment destination in Chicago is moving forward and has secured its first financial backing from Gaming and Leisure Properties International in October. This development aligns with Bally’s ambition to grow its omnichannel model, integrating land-based venues with expanding digital platforms. Reeves affirmed the company’s ongoing dedication to strategic capital allocation aimed at maximizing shareholder returns.
Reeves summarized, “In summary, with Bally’s 2.0, and now Intralot, we have created a scaled, global omnichannel provider of retail and online experiences by expanding globally as a gaming, lottery and entertainment operator.”
Future Outlook and Growth Initiatives
Bally’s asserted its strategy to maintain momentum through continued integration and diversification. Although International Interactive revenue fell by 6.9% to US$215.1 million due to the Asia divestiture, Bally’s clarified that, excluding the divestiture, revenue from ongoing operations grew by 11.7% year-on-year. This growth, according to the company, demonstrates resilience in its core markets and improved scalability post-divestiture.
Reeves described 2025 as “a year of transformation and repositioning,” citing the transition to Bally’s 2.0, a platform focused on global integration and technology-driven operations. He added, “We are eagerly and aggressively pursuing the many growth opportunities before us,” and highlighted that innovation and market diversification are expected to remain leading themes for 2026.
As Bally’s pursues new partnerships and diversifies its product offerings, the company acknowledges the ongoing challenge of sustaining growth within an increasingly complex global iGaming market landscape.
- Author
Daniel Williams
