Key Moments:
- President Alexander Stubb signed Finland’s new Gambling Act on January 16, 2026, setting the stage for regulatory overhaul
- The online monopoly by Veikkaus is set to end July 1, 2027, transitioning to a licensing framework
- EGBA considers Finland’s decision as marking the end of the EU-wide monopoly era for online gambling
Legislative Shift: Monopoly to Licensing
Finland has confirmed a significant transformation in its online gambling landscape with the enactment of a new Gambling Act, signed on January 16, 2026, by President Alexander Stubb. The legislation outlines a move away from Veikkaus’ exclusive online gambling rights, aiming to implement a comprehensive licensing regime scheduled to go live on July 1, 2027.
Details of the Gambling Reforms
Under the soon-to-be-introduced system, online betting, slots, and casino games will be accessible to licensed operators. Veikkaus, however, will retain its exclusive rights to lottery products and specific land-based gambling formats, such as physical machines and casino games.
Interested companies will be able to apply for licenses through the National Police Board starting March 1, 2026. The current monopoly system remains in effect until July 2027, after which the new regulatory framework will take over.
Industry Response and EU Context
According to the European Gaming and Betting Association (EGBA), Finland was the final EU country maintaining a fully exclusive online gambling monopoly. The new legislation effectively completes the EU transition to competition-based licensing frameworks in the online sector.
EGBA Secretary General Maarten Haijer supported the move, saying: “The momentum towards multi-licensing in Europe is now complete.”
The association has highlighted that license-based systems tend to attract more gambling activity to regulated entities compared to monopoly models, which could leave room for unregulated offshore providers. EGBA also urged continued focus on Norway and Iceland as remaining countries with strong monopoly-style regulation.
Regulatory Roadmap and Future Prospects
Finnish authorities emphasized that the gradual approach leading up to 2027 is intentional, allowing regulators adequate time to establish effective licensing, develop clear oversight mechanisms, and ensure compliance before launching the new market structure.
If the licensing conditions prove robust and viable, Finland’s model may offer valuable insights for other Nordic countries evaluating whether increased market competition can bolster channelization while maintaining a high level of player protection.
| Key Date | Event |
|---|---|
| January 16, 2026 | Gambling Act signed into law |
| March 1, 2026 | License applications open via National Police Board |
| July 1, 2027 | Licensing regime goes live; end of Veikkaus’ online monopoly |
- Author
Daniel Williams
