Key Moments:
- Peter & Sons debuted its slot games in Lithuania through Betsson on 5 November 2026.
- Betsson rebranded its Lithuanian business to the Betsson brand in June 2025, with around 40 employees in Vilnius.
- Peter & Sons called Lithuania one of the Baltics’ most structured gaming markets, emphasizing its regulated framework.
Strategic Entry into Lithuania
Game developer Peter & Sons has officially launched its portfolio in Lithuania, broadening its ongoing relationship with Betsson rather than forming a new alliance. This move enables Lithuanian players to access games such as Ghost Father Awakened, Zombie Road, and Barbarossa: Dragon Empire, as confirmed by the studio on 5 November 2026.
Expanding with an Established Partner
This milestone marks Peter & Sons’ initial foray into the Lithuanian market, building on its cooperation with Betsson in other jurisdictions. Operating from Barcelona and Yerevan since its foundation in 2019, the studio has consistently expanded its global reach through 2026. Peter & Sons is recognized for unique artistic vision, signature gameplay elements, and compelling narratives. In August, the company joined Finnplay’s Titan platform network.
Yann Bautista, Founder and Commercial Director at Peter & Sons, commented:
‘This launch combines two important parts of our growth strategy: opening a new regulated market and expanding with an operator we already know and value.’
Bautista further explained that Betsson’s established status both internationally and within Lithuania positioned it as an ideal collaborator for distributing Peter & Sons’ titles. The initial roster includes more games beyond the three highlighted in the announcement.
Betsson’s Role and Market Evolution
Betsson, tracing its origins to 1963, manages an array of online gaming and betting brands in numerous regulated territories. The group entered Lithuania in 2016 by acquiring TonyBet, which was rebranded as Betsafe in 2017. In June 2025, the Lithuanian operation was transitioned to the main Betsson brand, and the firm’s Vilnius office now employs approximately 40 people across commercial, payments, and support roles.
The brand is notable in Lithuanian sports, with Betsafe having served as the title sponsor of the Lithuanian Basketball League since 2017. The competition was renamed Betsson-LKL for the 2025 season. At the August 2025 announcement, Aurimas Šilys stated the rebrand allowed Betsson “to further strengthen our position in the market” and provide customers with advantages from its technology platform.
Silys, Managing Director at Betsson, indicated that expansion of the games portfolio remains a priority and that Peter & Sons’ distinctive approach to graphic design, themes, and game mechanics enhances the casino experience for local players.
Market Structure and Financial Performance
Peter & Sons characterized Lithuania as among the Baltics’ best-organized gaming sectors, with a regulatory structure emphasizing licensed activity, consumer safeguarding, and sustainable development.
This rollout coincides with Betsson’s report of record third-quarter revenue of €326.5 million, even though operating profit declined. The agreement marks a significant step in Peter & Sons’ expansion, furthering its reach in the European market via collaborations with operators and platform providers.
Corporate Backgrounds
| Company | Highlights |
|---|---|
| Peter & Sons | Based in Yerevan and Barcelona; established in 2019; develops video slots and casino games; operates in major regulated markets; recognized for unique art style. |
| Betsson | Founded in 1963; active in multiple regulated territories; began Lithuanian operations in 2016 with TonyBet acquisition; rebranded as Betsafe in 2017; trading as Betsson in Lithuania since June 2025. |
- Author
Daniel Williams
